Greek Yogurt Mixes Up The Category

Greek yogurt is booming, and nothing demonstrates that more clearly than the advent of Ben & Jerry's Frozen Greek Yogurt. The Vermont company debuted four flavors this week: Strawberry Shortcake, Raspberry Fudge Chunk, Banana Peanut Butter and Blueberry Vanilla Graham.

"Our flavor gurus," said Ben & Jerry's spokesman Sean Greenwood, "who try to keep on top of trends and tastes, were well aware of Greek yogurt completely owning the refrigerated aisle." In each of the last three years, sales of Greek yogurt have boomed more than 100%, while non-Greek yogurt has crept along at single-digit speeds, according to consumer data tracker Nielsen.

Sales at yogurt maker Chobani Inc. — which claims nearly half of the Greek yogurt market share in the U.S. — soared 2,812% in 2008 alone, according to a report from UBS Investment Research. Greek yogurt now hauls in more than $1 billion in revenue a year in the U.S. — about a quarter of total yogurt sales.

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Tags: food
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