Bravo's "Top Chef" found cross-media succcess with the introduction of "Last Chance Kitchen," where the battle between eliminated chefs was shown not on the regular show but on other channels like the Web, VOD and on mobile, writes Natan Edelsberg.
Among the favorable stats Edelsberg discusses: the segments got "8 million + video streams across web, hulu, VOD, mobile, iTunes, which makes it the most streamed video series at NBC Universal ever."