Grand Marnier has launched a Facebook and on-premises sampling promotion to engage young adults.
Between now and March 30, 2012, fans who snap photos of themselves making a toast with a glass of Grand Marnier and post them on the spirit's Facebook page will be entered in a sweeps offering a grand prize of a three-day/three-night winter getaway to a luxury ski resort in Vail, Colo.
First prize is a snowboard or pair of skis, plus a Grand Marnier shot ski; second prize is a high-end Grand Marnier bar set with accessories, and a branded shot ski.
In addition, "Grand Marnier Reds" ambassadors will be offering samples and promotional prizes and shooting photos at popular restaurants and bars in major U.S. cities and college towns. Fans can have their photos taken on premise and tag them to enter the sweeps.