• March 2, 2012

Blue Bunny has launched several new frozen treat varieties.

Sweet Freedom treats have 150 calories or fewer, 8 grams of fat or fewer, and 30 grams of carbs or fewer. The line includes 10 flavors of ice cream, plus snack-size ice cream bars and cones.

A new line of ice cream bars in partnership with Cadbury will offer Caramello, double chocolate, vanilla chocolate and chocolate almond flavors.

In partnership with celebrity chef Duff Goldman, Blue Bunny is introducing new cake-and-ice cream flavors featuring real cake pieces, in carrot cake and "Cup O' Coffee" varieties.

In addition, the brand has launched snack-size versions of its Champ! cone (sugar cones filled with vanilla or chocolate ice cream, dipped in chocolate and topped with peanuts).