• The Guardian, Monday, March 5, 2012 3 AM

When you think of the typical online user, do you picture some lonely geeky young man in his bedroom? Well, you couldn’t be more wrong. Recent research by Park Associates shows that women are 73% more likely than men to have watched a TV show online and – get this – 40% more likely to play games on Facebook.

Carat has found that women are more likely than men to seek ads online and Porter Novelli found that 65% of women access social media at least once a week, compared with 51% of men. Furthermore, they discovered that UK women are keen brand followers: 64% of social-media active UK females, compared with 56% of men, follow brands as a means of securing better discounts.

Read the whole story at The Guardian »