Around the Net
Cartier Creates Fantastical Film
- Fast Company, Monday, March 5, 2012 10:32 AM
The jeweler Cartier is launching a global campaign centering on a short but very elaborate film done in CGI in which a jeweled panther comes to life. The film, called “L’Odyssée de Cartier” is meant to be a concentrated, fantastical 3.5-minute view of the band's 165-year history.
The film was shot in Prague, Spain, the Dolomites, and Paris, where the panthers were filmed at the Cartier store at 13 Rue de la Paix, and also includes CGI recreations of locations in Russia, China, and India.
The commercial is viewable on Cartier’s Facebook page, soon on a dedicated site, and will make its television debut this Sunday.
