Out to Launch

facebookFacebook launched an online video promoting its new Facebook Pages. Profiled are a small business, Bay Cities Italian Deli; a large brand, Red Bull; and musician Alex Winston. The video shows how each entity interacts with its fans and consumers. The Bay Cities Italian Deli posts pictures of daily sandwich specials, Winston announces her world tour dates and Red Bull promotes its Red Bull District Ride. The more information posted, the greater the audience interaction. See it here, created by Strike Anywhere.

Security Service Credit
UnionSecurity Service Federal Credit Union launched a series of spots running in the San Antonio market that highlight the company’s commitment to service. Ads feature Jimmy and George, two overzealous employees who take it upon themselves to emphasize the service in Security Service Federal Credit Union in outlandish ways. In one ad, the pair climb atop a company billboard and paint over every word but service. Watch it here. While a bus sits at a red light, the duo use construction cones to cover parts of their bus ad. They didn’t think ahead about what to do when the light turned green. See it here. “Lobby Art” is my favorite. The pair ransacks anything not bolted down in the office and creates a large fire hazard in the lobby to hide most of the company’s name. Watch it here. In the last ad, seen here, people sitting on a branded bus bench are forced to sit on every word but service. Proof Advertising created the campaign.

GuardianHow can we not discuss the most talked-about ad of the week? It comes from the UK and retells the story of “The Three Little Pigs.” I’m talking about the two-minute video for The Guardian. The ad shows how a marriage of traditional and digital media can change how someone interprets a story. Using the classic fairytale, the ad begins with a powerful print headline: “Big Bad Wolf Boiled Alive.” After the three pigs are arrested, readers online voice their support of the pigs defending their homes. Until, that is, a YouTube video surfaces showing the wolf using an inhaler. How could he blow those houses down? The next print headline: “Wolf Suffered from Asthma.” The pigs confess to insurance fraud and framing the wolf, all because they had fallen on difficult financial times. Online, the pigs garner support from other financially strapped families who understand what the pigs are going through. The ad closes with riots erupting throughout the city and the tagline: “The Whole Picture.” Consumers are shown reading the news via tablets, computers, cell phones and good old-fashioned print. Watch it here, created by BBH London, produced by Rattling Stick and directed by Ringan Ledwidge.

DirectTVCharlie Sheen can be found in not one, but two TV ads this week. Let’s start with DirecTV. The latest spot shows a man frustrated by not being able to record his favorite shows. This sets off a chain of events, starting with the man going to happy hour and then visiting a Turkish bath house, where he meets Charlie Sheen. The pair reenacts scenes from “Platoon” in the man’s living room. This is not good. Sheen has a crossbow and is not afraid to use it. Watch the ad here, created by GREY New York.

 

FiatIf anyone can make house arrest look fun, I’m not surprised that it’s Charlie Sheen. In an ad for the Fiat Abarth 500, a party takes place at a palatial mansion. Inside, a Fiat is driven throughout the house, cracking a handful of windows. Who steps out of the car but Charlie Sheen and his ankle bracelet. He grabs the closest model and asks her what he gets for good behavior. “Not all bad boys are created equal,” closes the ad, seen here and created by Doner Detroit.

 

LA ZooThe Los Angeles Zoo launched a TV campaign promoting its reptile house, The LAIR (Living Amphibians, Invertebrates and Reptiles). The ads use an odd couple, Betty White and former Guns N’ Roses guitarist Slash, as spokespeople. What the pair does have in common is a love for animals. Each ad follows White and Slash as they visit the LAIR and its inhabitants. In the first “Alive in LA” ad, Slash wonders how often a snake sheds it skin. The snake wonders if Slash ever takes off his hat. See it here. In the next ad, White explains how she can tell the difference between male and female frogs. The frogs converse, wondering how they can determine the sex of their visitors. Watch it here. Betty and Slash look at lizards in amazement. The lizards look back and see oddities. See it here. Slash shows his knowledge of pythons in the next ad, seen here. The final ad, seen here, shows a pair of turtles wondering whether Betty and Slash are friends or foes. Allen & Gerritsen created the campaign.

TweetacondaKeeping with the museum theme, the Denver Museum of Nature & Science launched a Twitter campaign called "Tweetaconda." The goal is to drive traffic to the new Lizards & Snakes exhibit and create a Tweetaconda that matches the length of the world’s longest snake, found in Indonesia and measuring 32.75 feet. Users can tweet directly at Tweetaconda.com or use the hashtag #tweetaconda to lengthen the digital snake. Visitors can scroll the body of the Tweetaconda and learn facts about the live snakes in the exhibit, which houses more than 60 reptiles from five continents. Carmichael Lynch created the campaign.

Farmers InsuranceFarmers Insurance launched “Fire Suit” during the Daytona 500, promoting its sponsorship of Kasey Kahne and Hendrick Motorsports. Actor J.K. Simmons stars as Professor Nathaniel Burke of University of Farmers. His students meet racecar driver Kasey Kahne and wear customized fire suits to signify the custom coverage Farmers Insurance offers its customers. When one student comes in late, wearing a suit with fire emblems on it, Kahne douses him with a fire extinguisher. See the ad here, created by RPA.

 

LoraxRandom iPhone App of the week: “The Lorax” recently hit theatres -- and naturally, there is an app for that. The app lets users turn friends into the mustached forest guardian by taking a saved image and adding the mustache to the picture – or snapping a new picture and positioning the mustache and changing its size to fit properly. Images can be posted to Twitter and Facebook. Additionally, users can hold their phone in front of their mouth – and, as they talk, a full-screen Lorax mouth moves along with their words. Click3x for Universal created the free app, downloadable here.

Recommend (1)
  • NEW! Slim Jim Goes Back To Its Roots With Return Of Earlier Tagline

    The only thing missing is Macho Man Randy Savage. Slim Jim has revived its beloved "Snap Into a Slim Jim" tagline with a series of slapstick ads illustrating the fun meat sticks bring to an otherwise ordinary day. In "Goat Sticks," a casual day at home watching TV and playing ...
  • NEW! Favourite Child Detector Determines Whom Mom And Dad Love More

    This test should be required for every kid who felt forced to accept a friend request from Mom and Dad. It's time to see which child they favor more. To promote the new season of "Modern Family" on Prime TV in New Zealand, FCB New Zealand created the Favourite Child ...
  • NEW! Paris Hilton Makes Cameo In Latest Sexy Carl's Jr. Ad

    Time flies. Can you believe that it's been nine years since the infamous Carl's Jr. and Hardee's ad with Paris Hilton, a dirty Bentley and an oversized hamburger? Carl's Jr. and Hardee's have created a Texas-sized version of the ad, starring the company's latest #sexyspokesburgereater, Sports Illustrated swimsuit model, and Texas ...
  • NEW! Nun Has Dirty Habit Exposed In Ad For Tide

    A nun sees the light when confronted with a "Dirty Little Habit." Why do the other nuns walk away when approached by this nun with a dirty habit. Does her attire look dirty? No, but it smells dirty. Turns out, all the nuns were wearing dirty, smelly habits because the ...
  • NEW! Heineken, Fred Armisen Offer New Yorkers 'Routine Interruptions'

    Here's a fun reason to step out of your comfort zone, when you are in the company of a group of friends. Not sure if I'd do this one alone. Heineken, with help from Fred Armisen, launched "Routine Interruptions," the brand's latest phase of its Cities of the World campaign. ...
  • GE Launches Digital Campaign Highlighting Advances In Technology

    GE launched a series of documentary-style videos that highlight how advances in GE technology affect people around the world. In the first video, we follow a doctor in Japan who makes house calls to island residents on his jet ski. He brings ultrasound equipment with him that's small enough to ...
  • Bush's Baked Beans Launches 'Bean Dash' App

    Random iPhone App of the week: Bush's Baked Beans created "Bush's Bean Dash," an app that allows players to help Jay avoid obstacles while collecting beans and ingredients for the entire line of Bush's Baked Bean flavors. Jay's beloved dog Duke will offer advice and clues along the journey. I ...
  • Edward Jones Launches Recruitment Campaign

    Edward Jones launched an online recruitment campaign that encourages potential employees to "make more than just a living." An online video, "Notes of Thanks," targets professionals with five to eight years of experience by showcasing a more personal side to a career: the relationships forged between financial adviser and client. ...
  • Donate Your Voice To Girls Silenced By Sex Traffickers

    The Canadian Women's Foundation launched a TV campaign that gives a voice to young girls forced into sex trafficking, while educating Canadians that this problem is happening in their country. The first spot shows an older man telling the story of a young girl who was approached by a modeling ...
  • NEW! An Ad Campaign Paid For In BBQ

    How can anyone, except vegetarians, refuse meat as a currency? Montana's Cookhouse & Bar offered its best of BBQ sampler, consisting of BBQ ribs, sausages, chicken, brisket, and shrimp, to various businesses in Toronto as currency for various services and items. You might be surprised at how much the actor -- ...
>> Out to Launch Archives