Out to Launch

facebookFacebook launched an online video promoting its new Facebook Pages. Profiled are a small business, Bay Cities Italian Deli; a large brand, Red Bull; and musician Alex Winston. The video shows how each entity interacts with its fans and consumers. The Bay Cities Italian Deli posts pictures of daily sandwich specials, Winston announces her world tour dates and Red Bull promotes its Red Bull District Ride. The more information posted, the greater the audience interaction. See it here, created by Strike Anywhere.

Security Service Credit
UnionSecurity Service Federal Credit Union launched a series of spots running in the San Antonio market that highlight the company’s commitment to service. Ads feature Jimmy and George, two overzealous employees who take it upon themselves to emphasize the service in Security Service Federal Credit Union in outlandish ways. In one ad, the pair climb atop a company billboard and paint over every word but service. Watch it here. While a bus sits at a red light, the duo use construction cones to cover parts of their bus ad. They didn’t think ahead about what to do when the light turned green. See it here. “Lobby Art” is my favorite. The pair ransacks anything not bolted down in the office and creates a large fire hazard in the lobby to hide most of the company’s name. Watch it here. In the last ad, seen here, people sitting on a branded bus bench are forced to sit on every word but service. Proof Advertising created the campaign.

GuardianHow can we not discuss the most talked-about ad of the week? It comes from the UK and retells the story of “The Three Little Pigs.” I’m talking about the two-minute video for The Guardian. The ad shows how a marriage of traditional and digital media can change how someone interprets a story. Using the classic fairytale, the ad begins with a powerful print headline: “Big Bad Wolf Boiled Alive.” After the three pigs are arrested, readers online voice their support of the pigs defending their homes. Until, that is, a YouTube video surfaces showing the wolf using an inhaler. How could he blow those houses down? The next print headline: “Wolf Suffered from Asthma.” The pigs confess to insurance fraud and framing the wolf, all because they had fallen on difficult financial times. Online, the pigs garner support from other financially strapped families who understand what the pigs are going through. The ad closes with riots erupting throughout the city and the tagline: “The Whole Picture.” Consumers are shown reading the news via tablets, computers, cell phones and good old-fashioned print. Watch it here, created by BBH London, produced by Rattling Stick and directed by Ringan Ledwidge.

DirectTVCharlie Sheen can be found in not one, but two TV ads this week. Let’s start with DirecTV. The latest spot shows a man frustrated by not being able to record his favorite shows. This sets off a chain of events, starting with the man going to happy hour and then visiting a Turkish bath house, where he meets Charlie Sheen. The pair reenacts scenes from “Platoon” in the man’s living room. This is not good. Sheen has a crossbow and is not afraid to use it. Watch the ad here, created by GREY New York.

 

FiatIf anyone can make house arrest look fun, I’m not surprised that it’s Charlie Sheen. In an ad for the Fiat Abarth 500, a party takes place at a palatial mansion. Inside, a Fiat is driven throughout the house, cracking a handful of windows. Who steps out of the car but Charlie Sheen and his ankle bracelet. He grabs the closest model and asks her what he gets for good behavior. “Not all bad boys are created equal,” closes the ad, seen here and created by Doner Detroit.

 

LA ZooThe Los Angeles Zoo launched a TV campaign promoting its reptile house, The LAIR (Living Amphibians, Invertebrates and Reptiles). The ads use an odd couple, Betty White and former Guns N’ Roses guitarist Slash, as spokespeople. What the pair does have in common is a love for animals. Each ad follows White and Slash as they visit the LAIR and its inhabitants. In the first “Alive in LA” ad, Slash wonders how often a snake sheds it skin. The snake wonders if Slash ever takes off his hat. See it here. In the next ad, White explains how she can tell the difference between male and female frogs. The frogs converse, wondering how they can determine the sex of their visitors. Watch it here. Betty and Slash look at lizards in amazement. The lizards look back and see oddities. See it here. Slash shows his knowledge of pythons in the next ad, seen here. The final ad, seen here, shows a pair of turtles wondering whether Betty and Slash are friends or foes. Allen & Gerritsen created the campaign.

TweetacondaKeeping with the museum theme, the Denver Museum of Nature & Science launched a Twitter campaign called "Tweetaconda." The goal is to drive traffic to the new Lizards & Snakes exhibit and create a Tweetaconda that matches the length of the world’s longest snake, found in Indonesia and measuring 32.75 feet. Users can tweet directly at Tweetaconda.com or use the hashtag #tweetaconda to lengthen the digital snake. Visitors can scroll the body of the Tweetaconda and learn facts about the live snakes in the exhibit, which houses more than 60 reptiles from five continents. Carmichael Lynch created the campaign.

Farmers InsuranceFarmers Insurance launched “Fire Suit” during the Daytona 500, promoting its sponsorship of Kasey Kahne and Hendrick Motorsports. Actor J.K. Simmons stars as Professor Nathaniel Burke of University of Farmers. His students meet racecar driver Kasey Kahne and wear customized fire suits to signify the custom coverage Farmers Insurance offers its customers. When one student comes in late, wearing a suit with fire emblems on it, Kahne douses him with a fire extinguisher. See the ad here, created by RPA.

 

LoraxRandom iPhone App of the week: “The Lorax” recently hit theatres -- and naturally, there is an app for that. The app lets users turn friends into the mustached forest guardian by taking a saved image and adding the mustache to the picture – or snapping a new picture and positioning the mustache and changing its size to fit properly. Images can be posted to Twitter and Facebook. Additionally, users can hold their phone in front of their mouth – and, as they talk, a full-screen Lorax mouth moves along with their words. Click3x for Universal created the free app, downloadable here.

Recommend
  • NEW! Benjamin Moore Interviews Faux Family Living Inside Two-Story Bouncy House

    Benjamin Moore launched a funny mockumentary, featuring a family in unique living quarters, to promote its Regal Select REVIVE paint for vinyl siding. A charming but fictitious family, the Hopsons, opts for a two-story bouncy house because all their neighbors' houses have vinyl siding that can't be painted, according to ...
  • NEW! Ronald McDonalds Return To Sample Taco Bell's Breakfast Burrito

    Here's an ad to let you know the Breakfast War between Taco Bell and McDonald's is still going strong. Taco Bell debuted a new item on its breakfast menu, the grilled breakfast burrito. So the brand reunited a group of men named Ronald McDonald, who appeared in Taco Bell's breakfast ...
  • NEW! Moet Debuts First Global Digital Spot

    Moet & Chandon launched its first global digital spot, targeting Millennials that like to have a good time. "L'ascenseur (the elevator,)" showcases Nectar Imperial Rose as the drink of choice when going big on a night out. The video begins with images from the Moet Maison in Epernay, France. After ...
  • NEW! Phillips 66 Is Fiber For Your Engine

    Venables Bell & Partners launched a pair of comical ads for The Phillips 66 Company. In "Professional Demonstration," a man who is good at everything explains the benefits of using Phillips 66 gas. It's like fiber for a car's engine. And viewers should trust this man's advice, since he's a ...
  • The Speaking Exchange Pairs Senior Citizens With Brazilian Students Learning English

    What a sweet story about technology and how it connects different generations and people from different countries. CNA Language School in Brazil created a digital tool for its students looking to practice speaking English. The Speaking Exchange project connected the students in Brazil with Americans living at the Windsor Park ...
  • Fart Code App Lets Users Break Down Sounds And Smells... In Name Of Science

    Random iPhone App of the week: Farts do talk, but what are they saying? Find out with the Fart Code app. Created by GS&P BETA Group, the in-house developers at Goodby Silverstein & Partners, the app promotes kid's health education. Time to get smart from your fart. Once downloaded, the ...
  • Naked Dancers Promote VH1 Series, 'Dating Naked'

    This is more flesh mob than flash mob. To celebrate International Nude Day and the upcoming VH1 series, "Dating Naked," a series of naked couples surprised folks in downtown Los Angeles by performing a choreographed dance routine to "I'm Just Wild about Harry." The video was filmed in one take ...
  • Summer Is Vegas Season

    We've all heard of Christmas in July, but what about summertime as "Vegas Season?" That's exactly how Las Vegas is branded in a trio of TV ads encouraging a summer trip full of naughty or nice elements. In "Vegas Music," two friends shopping complain that a certain type of music ...
  • NEW! Benjamin Moore Creates 400-Pound Wooden Yo-Yo

    To promote Benjamin Moore's Arborcoat Stain that helps make old wood look new, The Martin Agency created a self-proclaimed world's largest wooden yo-yo out of old deck wood. A Duncan-sponsored yo-yo expert was on-site to help out with the logistics of building the 6' 2" yo-yo, weighing in at almost ...
  • NEW! Derek Jeter Gets 'RE2PECT' From Baseball Fans And Rivals

    Even this Mets fan got chills watching Jordan Brand's 90-second tribute to Derek Jeter. Airing during the All-Star Game, the ad celebrates the career of the beloved Yankees shortstop, who earns respect from present and past teammates, famous fans, everyday fans and rival players. As Jeter steps up to the ...
>> Out to Launch Archives