Around the Net
Dove Loves Social For March Madness
- NY Sports Journalism, Friday, March 9, 2012 10:41 AM
Tapping into what might be the largest online sports viewership of the year, Unilever brand Dove Men+Care plans one of the biggest social media pushes in NCAA men's basketball tournament history. "Journey to Comfort" will include Facebook, YouTube, Twitter, Amazon and Viggle, as well as TV spots, all anchored by former NBA star and current TV analyst Shaquille O'Neal, two-time NBA MVP Steve Nash and Michigan State University head basketball coach Tom Izzo.
