Subway Unveils Digital Signage Network
Subway locations across the world will be joining a digital signage network, called Subway TV & Radio, courtesy of a deal between Real Digital Media and the Independent Purchasing Cooperative, which represents independent Subway franchises.
The network, which launched in 2010, consists of Samsung 40-inch high-definition digital displays, integrated with Real Digital Media’s Neocast media server management software. Programming includes a mix of video featuring Subway products and promotions, including new menu items, and streaming music delivered via Internet. Although programming is created and supplied at a national level, franchisees can influence what is played by logging on and scheduling changes through a franchisee portal.
So far Subway TV & Radio has been installed in about 1,000 Subway franchises around the country, including 500 in the Los Angeles area alone. The planned expansion will bring it to Subway franchises across the U.S. and internationally.
Separately, this week 7-Eleven released Nielsen research data showing that its own in-store digital video network, 7-Eleven TV, results in significant sales lift for advertised brands. The Nielsen study also found high consumer recall from ads on the network, which reaches 4,344 7-Eleven stores around the country. Among the results, a prominent soda brand achieved brand sales that were 17% to 35% higher in stores where it ran video advertising; another soft drink advertiser achieved a 21% sales increase with Spanish-language advertising targeting Hispanics.
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