Flurry Debuts 'Advanced' Mobile Ad System

Mobile ad and analytics firm Flurry has launched a new platform for running targeted advertising within apps. The company says its new AppSpot offering draws on its four years work on app analytics to be able to reach specific audiences at scale easily across different devices and mobile operating systems.

“As an example, let's say Nike wants to advertise to 18-to-24 year-old active females for a new shoe they're launching,” wrote Peter Farago, VP, marketing at Flurry, in a post announcing the new platform. “Their ad agency, Wieden + Kennedy, wants to make easy ad buys, targeting that audience, across all possible mobile apps.” The agency could use AppSpot for that type of campaign.

Spanning more than 160,000 apps across 500 million devices, the new platform will provides services including ad-serving, network optimization and assisted media sales at launch.

Flurry recently published data indicating mobile attracts only 1% of spending compared to other media including TV, online, radio and print, even though consumers (who use apps) are spending 23% of their time with apps. Farago suggests AppSpot could help close that gap with better ad targeting regardless of device.

The company’s existing AppCircle platform helps developers promote their apps in other apps. Last fall, it added a new feature that lets developers retarget ads to iOS device users who have previously downloaded one of their apps. It says 60,000 companies are using that system.

Separately, Flurry said it will announce the top three winners of its App Spotlight Awards contest at the SXSW conference over the weekend. The winning developers will each be feted with their own launch parties at the Downtown Austin Hilton Hotel. The 700 entries were evaluated based on criteria including "market potential and business scalability."

Tags: mobile
Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • TVEyes Infringes Copyright By Letting Users Download Clips, Judge Rules

    Handing television monitoring company TVEyes a partial defeat, a federal judge ruled on Tuesday that the service infringes copyright by letting its subscribers download clips. But U.S. District Court Judge Alvin Hellerstein in Manhattan also said in Tuesday's ruing that other components of the company's service are protected by fair ...
  • Mississippi Officials Planned To Enlist MPAA In 'Media Blitz' Against Google

    An official from the Mississippi Attorney General's office proposed that the Motion Picture Association of America help coordinate a "media blitz" against Google -- which would include arranging for bad press on NBC's Today Show and in News Corp's The Wall Street Journal -- according to new court documents. The ...
  • FCC Chairman Backs AT&T's Merger With DirecTV

    AT&T's $49 billion merger with DirecTV appears to be headed for regulatory approval, Federal Communications Commission Chairman Tom Wheeler indicated on Tuesday. "An order recommending that the AT&T/DirecTV transaction be approved with conditions has circulated to the Commissioners," Wheeler said in a statement. The proposed order includes two conditions related ...
  • Google Wins Reprieve From Mississippi Attorney General

    A federal judge has granted Google's request for an order enjoining Mississippi Attorney General Jim Hood from following enforcing a subpoena for “millions” of documents relating to copyright infringement by outside companies. The preliminary injunction, issued on Monday by U.S. District Court Judge Henry Wingate in Jackson, Miss., stays Hood's ...
  • FCC Enacts Sweeping Open Internet Rules

    The Federal Communications Commission voted on Thursday to impose net neutrality rules that prohibit broadband providers from blocking or degrading traffic and from creating online fast lanes. “Today history is being made by a majority of this commission as we vote for a fast, fair and open internet,” Chairman Tom ...
  • Nick.com Visitors Seek To Revive Privacy Case Against Google And Viacom

    Representatives for a group of young children are appealing a judge's decision to dismiss a lawsuit accusing Google and Viacom of violating a federal video privacy law. The notice of appeal, which was filed this week with the 3rd Circuit Court of Appeals, doesn't offer details about the potential arguments ...
  • Coca-Cola Talks "Total Market" Multicultural Marketing

    Segmenting remains a natural component of multicultural marketing. Yet, top brands increasingly want separate units to share insights, and a broader strategy. It’s a “total market” according to Juan Pablo Gonzalez, Senior Brand Manager of Hispanic Marketing at Coca-Cola. Among other benefits, “It gives up an opportunity to share resources,” ...
  • "50 Shades Of Skin" Isn't The Way To Approach Multicultural Markets

    When approaching multicultural consumer segments, marketers shouldn’t go thinking about “50 Shades of Skin,” according to Xavier Turpin, Director of Multicultural Marketing at Dunkin Brands. “It’s wrong to label all these segments based on skin color,” Turpin told attendees of MediaPost’s Engage: Hispanics conference, on Tuesday. “What’s more important is ...
  • Finding programmatic revenue -- or lead-generation value

    Programmatic may yield too low cost per thousand prices for many publishers. Still, others who even sell premium video inventory find value. During a OMMA Miami panel, Daren Trousdell, founder/chief executive officer of OneUp Sports says: “Programmatic is a lead-generation tool for us; we can see who is bidding on ...
  • Audi Taps MUH-TAY-ZIK I HOF-FER For Social

    Audi of America has tapped San Francisco-based MUH-TAY-ZIK | HOF-FER as its social media agency. Audi says it choose the agency Audi after seeing their work for clients like Netflix, Golden State Warriors, and Slavery Footprint.
>> Raw Archives