Netflix, Cable Operator?
Advertising Age, Monday, March 12, 2012 3:15 PM
Is Netflix positioning itself as a cable operator? That's what Jeanine Poggi suggests in her report that Netflix is quietly testing pages on its site that "let Netflix users browse shows by TV network" -- among them channels owned by Viacom and Discovery Communications.
While "Netflix isn't touting these pages; in fact, it almost appears as though it is trying to hide them," as Poggi writes, "creating a space for networks, comparable to video-on-demand functionality, [that] would put Netflix in closer competition to a cable operator," according to one source in the story.
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