• March 13, 2012

Subaru of America, Inc. is launching a tour called "Work Play Love" to tout the 2012 Impreza at corporate offices. 

The tour brings Subaru to companies that are recognized for having a positive work-life balance according to Subaru's promotions and sponsorships manager, Todd Lawrence, in a release.

The tour also involves brands like KEEN Footwear, Yakima and Trek, with the idea that employees at companies will be able to get out and enjoy themselves. The company says the effort includes outdoor games, a DIY trail mix station, product demonstrations, and giveaways.  The effort, via brand comms agency Portland, Oregon-based NORTH gets participants to self identify as "Balance Seeker," "The Urbaneer," or "The Fresh Air Follower."  Each Work Play Love tour stop will feature an Impreza outfitted according to those lifestyle personas.  

There will be things like a Workday Warrior photo booth where attendees can assume identities with various props, according to the company. They can then use an iPad application to send out emails with links to the photos.