Honda Pays Bloggers?
Jalopnik's Matt Hardigree details his experiences with a Europe-based company called eBuzzing, which offered to pay Jalopnik £50 ($78) to post a video from Honda about its new (Euro version) Honda Civic, and also provided the text to make it easy.
Hardigree notes that the broker at eBuzzing who pitched the "story" to Jalopnik neglected to mention that publishers should include "this is a sponsored post" at the bottom. "A search revealed a few smaller websites already posted this video and similar videos from Honda using the same eBuzzing player. Some sites, like Tech Patio, did mention this was a 'Sponsored Post' in small text at the bottom of their entry," writes Hardigree.