eCommerce Syndication Tests, Controls Repurposed Content
Repost.us has begun testing technology that allows publishers to syndicate ecommerce and corporate content aimed at small and medium-sized businesses.
The company began last November with a platform that enables blogs and sites to repost news articles with an embedded code similar to a YouTube video and button like Share It.
The business model allows publishers to optimize sites without the fear of being dinged by search engines Google and Bing for repurposing content.
The embed code allows syndicated sites to post an entire article from a publisher in any program running JavaScript. It matches the destination in the window, from desktop to mobile, on any site up to about 5,000 words. It also brings in the adjacent online advertisement. The embed code can help publishers bring in a new audience from another site, according to John Pettitt, CEO at Repost.us.
The tool allows celebrities or brands to syndicate content on fan-based pages or other sites, but retain the ability to control and track the content without allowing others to edit it.
Pettitt said the company is also testing with Credit.com, an affiliate-type program for marketers. "Typically, you make a widget and give it to all affiliates to run," he said. "That's great, but you really have no reason to talk with affiliates after they take the widget."
This new program will allow creators to produce editorial content that affiliates can run on their sites and link back, giving publishers an opportunity to talk with affiliates weekly.
Publishers also control what gets embedded by on other sites by region and Web site. The application allows publishers to create a black list. For example, the publisher can restrict specific domains like Fox News or MSNBC from republishing content on their Web site even after they have published the content, which disappears off the page, and a link directs the reader back to the original site.
Pettitt said Repost.us adds about 15,000 new articles per day.
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "eCommerce Syndication Tests, Controls Repurposed Content"
Leave a Comment