Mobile Becomes TV's Distraction Factor

by , Mar 19, 2012, 2:41 PM
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Interesting view on a well-reported subject. Marketers buying TV media need to take into consideration the distraction factor with more viewers spending time multitasking on mobile devices while watching a show. Scott Brady, senior VP of digital analytics at Nielsen, said during a breakout session on mobile that 88% of table and 86% of smartphone owners use their device while watching TV. 

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