AT&T Led In Net Subscriber Adds In 2011

The mobile data market in the U.S. reached $18.6 billion in the fourth quarter, up 19% from a year ago and 4% from the prior quarter, according to the latest research from mobile consulting firm Chetan Sharma. For all off 2011, U.S. mobile data revenue totaled $67 million, accounting for 39% of overall wireless revenue. Chetan Sharma projects mobile data sales will grow to $80 billion in 2012.

Smartphones continued to sell at a brisk pace in the quarter, making up 65% of all devices sold. U.S. carriers are deriving about 80% of contract sales from smartphones with Android dominating, though the “iPhone leads in mindshare,” noted the report. Not surprisingly, Verizon and AT&T dominated the U.S. wireless landscape, claiming 68% of mobile data service revenue and 66% of the subscription base.

AT&T was the leader in net customer additions in 2011 despite losing its iPhone exclusivity. The carrier was responsible for half of the overall 5.1 million net-adds last year. Verizon, however, was tops in adding net contract subscribers—the most desirable customers from an operator perspective—partly because of it getting the iPhone last year. Verizon also maintained its No. 1 ranking worldwide in mobile data services in 2011 ahead of NTT DoCoMo, with $23.7 billion in revenue.

Tags: mobile
Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • TVEyes Infringes Copyright By Letting Users Download Clips, Judge Rules

    Handing television monitoring company TVEyes a partial defeat, a federal judge ruled on Tuesday that the service infringes copyright by letting its subscribers download clips. But U.S. District Court Judge Alvin Hellerstein in Manhattan also said in Tuesday's ruing that other components of the company's service are protected by fair ...
  • Mississippi Officials Planned To Enlist MPAA In 'Media Blitz' Against Google

    An official from the Mississippi Attorney General's office proposed that the Motion Picture Association of America help coordinate a "media blitz" against Google -- which would include arranging for bad press on NBC's Today Show and in News Corp's The Wall Street Journal -- according to new court documents. The ...
  • FCC Chairman Backs AT&T's Merger With DirecTV

    AT&T's $49 billion merger with DirecTV appears to be headed for regulatory approval, Federal Communications Commission Chairman Tom Wheeler indicated on Tuesday. "An order recommending that the AT&T/DirecTV transaction be approved with conditions has circulated to the Commissioners," Wheeler said in a statement. The proposed order includes two conditions related ...
  • Google Wins Reprieve From Mississippi Attorney General

    A federal judge has granted Google's request for an order enjoining Mississippi Attorney General Jim Hood from following enforcing a subpoena for “millions” of documents relating to copyright infringement by outside companies. The preliminary injunction, issued on Monday by U.S. District Court Judge Henry Wingate in Jackson, Miss., stays Hood's ...
  • FCC Enacts Sweeping Open Internet Rules

    The Federal Communications Commission voted on Thursday to impose net neutrality rules that prohibit broadband providers from blocking or degrading traffic and from creating online fast lanes. “Today history is being made by a majority of this commission as we vote for a fast, fair and open internet,” Chairman Tom ...
  • Nick.com Visitors Seek To Revive Privacy Case Against Google And Viacom

    Representatives for a group of young children are appealing a judge's decision to dismiss a lawsuit accusing Google and Viacom of violating a federal video privacy law. The notice of appeal, which was filed this week with the 3rd Circuit Court of Appeals, doesn't offer details about the potential arguments ...
  • Coca-Cola Talks "Total Market" Multicultural Marketing

    Segmenting remains a natural component of multicultural marketing. Yet, top brands increasingly want separate units to share insights, and a broader strategy. It’s a “total market” according to Juan Pablo Gonzalez, Senior Brand Manager of Hispanic Marketing at Coca-Cola. Among other benefits, “It gives up an opportunity to share resources,” ...
  • "50 Shades Of Skin" Isn't The Way To Approach Multicultural Markets

    When approaching multicultural consumer segments, marketers shouldn’t go thinking about “50 Shades of Skin,” according to Xavier Turpin, Director of Multicultural Marketing at Dunkin Brands. “It’s wrong to label all these segments based on skin color,” Turpin told attendees of MediaPost’s Engage: Hispanics conference, on Tuesday. “What’s more important is ...
  • Finding programmatic revenue -- or lead-generation value

    Programmatic may yield too low cost per thousand prices for many publishers. Still, others who even sell premium video inventory find value. During a OMMA Miami panel, Daren Trousdell, founder/chief executive officer of OneUp Sports says: “Programmatic is a lead-generation tool for us; we can see who is bidding on ...
  • Audi Taps MUH-TAY-ZIK I HOF-FER For Social

    Audi of America has tapped San Francisco-based MUH-TAY-ZIK | HOF-FER as its social media agency. Audi says it choose the agency Audi after seeing their work for clients like Netflix, Golden State Warriors, and Slavery Footprint.
>> Raw Archives