Velocity and differentiation are the most important elements to making online digital work, according to David Kenny, chairman and CEO at The Weather Channel, during an interview with Joe Mandese, editor in chief at MediaPost, kicks off OMMA Global on Tuesday. He created the digital agency -- Digitas and Vivaki – but has moved to the jumped to the publishing side. The two begin by looking back at predictions Kenny made during a previous OMMA Global.
Mobile is what's driving incremental growth at The Weather Channel, Kenny said, estimating about 200 tweets about the weather per minute. People want to talk about the weather, he said. Mobile apps also take the company worldwide. The 150 million could grow to 600 million as the company expands worldwide, he said.