• by Joe Mandese  @mp_joemandese, March 20, 2012

That's what Digitaria chief Dan Khabie said pointing to the preview cover of the upcoming Time magazine issue sporting the cover line "Hunting Joseph #Kony."

It's surreal, he said, because it was eight years in the making, and it has exceeded all expectations.

Khabie said he first realized how big it really was when he was in New York City visiting with his niece and she asked him, "Dan, have you heard about this Kony 2012 thing?"