Out to Launch

ESPN Fantasy BaseballFantasy baseball season is here, and even the most unlikely viewers are hardcore fantasy baseball team owners. So says ESPN’s Fantasy Baseball TV campaign. The circus might be in town, but “Clowns” is working hard to select their fantasy baseball players. When one clown selects David Wright as a player, his fellow clown is shocked, given that better performing players are still available. Despite a rethink, Wright carries the day. It gives new meaning to send in the clowns. See it here. A “Sensei,” rather than breaking a board with his feet, makes important changes to his fantasy team instead. His smartphone remains intact, a triumph for technology. Watch it here. The last ad, “Lucha Libre,” shows three wrestlers slugging it out while positing potential fantasy baseball trades. Who knew these guys could multitask? Wieden+Kennedy New York created the campaign.

StateFarm Bobby Knight happy looks similar to Bobby Knight angry in one of two ads for State Farm running throughout the NCAA Tournament. When a State Farm agent finds Knight extra policy discounts, Knight screams with happiness as remaining office workers cower under their desks. See it here. I was waiting for Knight to express his dislike for State Farm’s similarly colored red sweaters. A policyholder and State Farm agent play it cool in “Fan Cam.” The pair attends a basketball game and dance in sync on a jumbotron while discussing how to save extra money. If only real agents were this accommodating. Watch it here. DDB Chicago created the campaign.


Coke ZeroCoke Zero launched “Last Request” during the NCAA Tournament, the latest work in the brand’s “Enjoy Everything” campaign. A young man is before a firing squad in a foreign land. His last request is a drink. He’s given a can of Coke Zero and upon learning the drink has zero calories and tastes like real Coca-Cola, the man gets brazen and continues to make last requests: a sandwich, turkey dinner and pool party. The spot ends with the fat lady singing as the prisoner is released. See the ad here, created by CP+B.


Coke EuroCoca-Cola launched “The Spirit of Euro” in Poland and the Ukraine, coinciding with the Euro Cup. The spot begins with a glimpse of Santa Claus, leading viewers to believe an ill-timed holiday ad is upon us. “The spirit of Christmas makes you a better person,” begins the voiceover. Say goodbye to holiday cheer as Santa is passed mid-air by a lively football fan flying a giant football shoe that runs on bottles of Coca-Cola. Naturally, the exhaust comes in the form of soccer ball-shaped carbonated bubbles. They fall on city residents, transforming them into crazed football fans. What's the real-life excuse? Watch the ad here
 ,created by SANTO and directed by Carlos Lascano of Bent Image Lab.

 
DowDow Chemical Company launched a great TV spot, under the theme: “Solutionism. The New Optimism.” “Train” highlights a useful invention: vibration reduction technology reduces track noise, allowing a quieter train ride. We see a train packed with travelers. Some are reading, applying makeup or playing guitar. The common thread is each passenger is saying “shhh” as they pass through cities. An outdoor wedding reception goes uninterrupted, a man naps on his couch and a woman waters her garden; they hardly notice the train pass by. Love the music used in the ad; it reminds me of something from a Woody Allen movie. See it here, created by Draftfcb Chicago.

Dish NetworkDISH launched a pair of TV ads promoting the Hopper, a home HD DVR that lets users automatically record four networks of prime-time TV and save it for up to eight days. In “Doing Nothing,” a couple drive down a dark, curvy road. The husband brags that he’s recording four networks worth of HD programming without doing anything. The wife says he must be doing something -- like breathing and driving the car. The hubby proves her wrong by holding his breath and jumping out of the car. The wife remained very calm for someone riding in a car without a driver. Then again, who wants to stay married to a guy who auto ejects? See it here Don’t ask a Bostonian family to pronounce Hopper. It might cause an argument. Watch it here. Barton F. Graf 9000 created the campaign.

Newport Beach FestivalThis year’s Newport Beach Film Festival, April 26 to May 3, celebrates the history of film. A supporting TV and print campaign features
photographer Eadweard Muybridge’s iconic dancer, film’s first muse. The TV spot brings Muybridge’s dancer to life and has her gracefully performing on a busy highway. Cars swerve to avoid hitting her as she gracefully glides from lane to lane. Traffic stops and drivers get out of their cars to watch the artistry.  “Film. Everlasting.” closes the ad,
seen here and created by RPA.


Manzanita SolLatinWorks
launched a television spot for PepsiCo on Univision to promote its Manzanita Sol beverage. "Sumo" is part of “No Todo Es Blanco Y Negro” (“Not Everything is Black and White”) campaign for Pepsi to reach Hispanic consumers in the U.S. The black-and-white ad takes place in a restaurant where two men argue over the age-old question: boxers or tighty whities. Suddenly, a man walks in, and it appears that he’s wearing nothing. And he’s in color, drinking a Manzanita Sol. A table menu moves to reveal the man’s choice of underwear: Sumo-style. Watch it here.

Hilton AppRandom iPad App of the week: Hilton Garden Inn
launched BizWords, an iPad app that helps business travelers decode workplace business speak. The app features a crowd-sourced collection of trending business buzzwords from across the country, along with frequently used local terms. Think of words like DIY, circle back, critical and synergy. Users can add their favorite terms and definitions. A leader board tracks the frequency of buzzwords. Organic created the app, available for free in the App Store.

Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! Tacos, Winks, Emoji And More From American Greetings Via Mullen

    Apparently America has been clamoring for a taco emoji and finally a brand has stepped up and delivered. JustWink by American Greetings, with help from its agency Mullen, has created a socially-shareable taco emoji called Wink! It will be  available on the Apple Watch today as part of the justWink ...
  • NEW! "Style By Method" From Essence

    Method, the eco-friendly fabric and personal care products company, has launched “Style by Method” a brand campaign from the marketer’s digital AOR, Essence. The campaign promotes the brand’s new 4x Concentrated Laundry Detergent. It features original content to highlight how women can maximize, care for and style their wardrobe and ...
  • NEW! Victoria Secret Angel Ambrosio Is The New Face of Dafiti

    Dafiti, the big Latin America online fashion retailer, has launched its own fashion collection, the Dafiti Collection, and has signed Brazilian models Alessandra Ambrosio and Marlon Teixera to “embody the style of the brand.” Ambrosio is also one of Victoria Secret’s “angel” models and currently ranked 8th on the Forbes ...
  • NEW! See Things Better-True North's New Adlens Spot

    New York-based ad agency True North Inc. has launched its first TV spot in Mexico for client Adlens, marketers of adjustable focus eyewear. To enhance authenticity, the agency shot the ad in Monterrey, Mexico, casting locals (most with no acting experience), and working without a script. The agency tapped Aurora ...
  • NEW! DC To Winter Weary New Yorkers: Come Visit!

    Last year, Washington DC estimated that it had 19.3 million tourists and the region is hoping for even more this year, particularly during the spring. In order to encourage visitors, Destination DC, the lead tourism marketing organization for the nation’s capital, teamed with ad agency Fuseideas to introduce "Spring in ...
  • NEW! O&M, Tiffany 'New York Minute' Spot

    Ogilvy & Mather has created a new spot for Tiffany, “New York Minute,” that promotes a new watch while celebrating New York’s reputation for being an if-you-can-make-it-here-you-can-make-it-anywhere kind of place. The ad celebrates history, as over 150 years ago the founder of the historic jewelry brand, Charles Tiffany placed one of ...
  • NEW! HBO's 'Entourgage' Meets 'Star Wars' In New Send-Up From The 'Toasty' Minds At Quiznos

    Quiznos has released its latest Toasty.TV Original Parody called ‘Startourage’ a spoof of both HBO’s Entourage series and the Star Wars film franchise. In this latest piece of branded content from the fast food chain, the lusty lads from Entourage, led by actor Vince are making a Star Wars film. ...
  • NEW! Target And Chandelier Launch 'Life is a Party' Campaign

    Target's largest designer collaboration to date with Lilly Pulitzer launches April 19 and to celebrate the partnership, Target and its agency Chandelier are introducing a marketing campaign that depicts a party in honor of Lilly Pulitzer’s festive spirit and manifesto: “Life is a Party.” Creative agency Chandelier concepted and developed the integrated ...
  • NEW! Saucony's New 'Seeker' Campaign From Mechanica

    What do an astronomer, a chef and a former pro soccer player have in common? They’re the seekers and runners featured in Seeker, Saucony’s newest global brand campaign, developed by ad shop Mechanica. The new multimedia campaign posits that “you can’t find your strong if you’re not looking for it.” The campaign, ...
  • NEW! TrueCar Launches Social Campaign Tied To "True Love" TV Spot

    TrueCar, the car buying service that bills itself as "the negotiation-free car buying and selling mobile marketplace," with the help of ad agency Tiny Rebellion has launched a new social campaign, to “thank” the furry friends that starred in their latest TV spot, True Love , featuring Owen Wilson as the voice ...
>> Out to Launch Archives