3D Much Hype, TV, Movie Revs Drop
Technology-minded TV companies should note of how new high-tech movies fared among theatrical marketers: Revenues from 3D movies dropped nearly 20% in 2011 versus 2010.
In addition, box office revenues from 3D movies dropped 18% to $1.8 billion in 2011 from $2.2 billion a year ago, according to the Motion Picture Association of America. Those high-tech movies' share of the overall market also slipped to 18% from 21% in the previous year.
The average moviegoer over 25 years of age watched one 3D movie, while the average moviegoer under 25 watched two 3D movies.
Many TV companies have invested in many 3D programs/networks/services, which have been slow-growing.
Overall, all movies witnessed a slight drop in 2011 -- down 4% to $10.2 billion from $10.6 billion, per the MPAA. But the association notes that this is up 6% versus levels of five years ago.
One trend that has seen a consistent and irrefutable steady decline is individual box office tickets -- now at 1.28 billion tickets, down from 1.57 billion in 2002. Box office tickets dropped 4% in 2011 versus 2010.
The movie business continues to be driven by younger consumers 25-39 years old -- mostly male -- and frequent moviegoers -- those going more than once a month. The MPAA says these frequent moviegoers amount to 10% of all movie customers. but they represent over 50% of all theatrical movie ticket sales.
In 2011, MPAA members. which were mostly big studios, released 18% fewer movies -- 97 -- versus the previous year. But overall, the MPAA notes, movie releases were up 3% to 817 movies. Those movies with production budgets of over $20 million represented 10% of all movie releases.
Recent MediaDailyNews Articles
-
Traditional Radio Revs Flat, Digital Revs Up 9% May 19, 4:26 p.m.
Radio advertising revenues were flat at $3.5 billion in the first quarter of 2013, unchanged from ... -
Original 'Voice' Judges Return May 17, 5:41 p.m.
The original quartet of coaches for “The Voice” will return for the fifth season this fall. ... -
Van Wagner Partners With CineSport For Online Video May 17, 5:34 p.m.
Van Wagner Communications’ Sports and Entertainment division is joining forces with CineSport, partly owned by Van ... -
'Idol' Falls, 'Bang' Leads Thursdays May 17, 3:38 p.m.
The TV broadcast network environment is definitely shifting -- as evidenced by the last major night ... -
Sapient Revs Up 12%, Optimistic About 2013 May 17, 2:47 p.m.
Marketing services company Sapient reported first-quarter revenues of $292.6 million -- up 12% from the same ... -
KSE Finalizes Outdoor Channel Buy May 17, 11:08 a.m.
An entity controlled by sports entrepreneur Stan Kroenke has finalized its acquisition of the Outdoor Channel ... -
'Tonight' Still King Of Late-Night TV May 17, 10:49 a.m.
While NBC proceeds to set up its late-night changes for next year, "The Tonight Show with ... -
U.S. Open Going Cable-Only, Moves To ESPN May 17, 9:18 a.m.
After decades on the network that saw stars from Ashe to Navratilova to Federer win, the ... -
USA Looks To Make Comedy King In The New Season May 16, 10:22 p.m.
What do you do when you’re the last network putting on the last event of the ... -
Comedy Central Goes Dark To Simulcast New Radio Channel May 16, 6:12 p.m.
For the first time since its tribute to Johnny Carson 20 years ago, Comedy Central will ...
Be the first to comment on "3D Much Hype, TV, Movie Revs Drop"
Leave a Comment