Propel Zero Launches Activity-Based Rewards
PepsiCo’s Propel Zero is driving awareness and trial by offering rewards to fitness enthusiasts who log workouts on popular fitness apps such as MapMyRUN, Nexercise, LoloFit and Gym-Pact.
The program, through the Kiip mobile rewards network, “targets consumers when they’re most engaged, while providing an opportunity for our brand to reward them for being active,” said Jason Thalappillil, Director,-Digital Engagement, PepsiCo.
Propel Zero targets specific consumers who download the apps and complete workouts to receive free samples of the zero-calorie/nutrient-enhanced Propel Zero beverage mixes, reports MobileCommerceDaily.com.
The consumers see an offer on their devices and need to supply their email addresses (which puts them on the brand's database for future offers) to claim their prizes. They can also send the offer to a friend.
Recent Marketing Daily Articles
-
JetBlue, Marriott Top Their Industries June 19, 12:23 a.m.
Just as the summer travel season heats up, the American Customer Satisfaction Index (ACSI) has released ... -
Evian Launches Wimbledon 'Wiggle' Social Effort June 18, 5:20 p.m.
Evian -- no slouch at driving buzz during the Wimbledon tournament -- has come up with ... -
GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift June 18, 3:56 p.m.
Net sales growth rates for consumer packaged goods (CPG) companies slowed last year amid challenges including ... -
Industry Is Expanding In Advertising, Social June 18, 12:29 p.m.
Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the ... -
Chevrolet's Fleck Talks Northeast Strategy June 18, 9:23 a.m.
Bill Fleck, Chevy's Northeast regional marketing manager, has a lot of work to keep him up ... -
Affluence Not Just For Affluent June 18, 8:58 a.m.
For affluent consumers, traditional media is still the way to go, per the latest monthly study ... -
Marriott Modifies Marketing Message June 17, 3:47 p.m.
Holiday Inn Express may advise people to “Stay Smart,” but Marriott Hotels wants to be more ... -
DeMoulin: Booming Licensing Show = Booming Business June 17, 9:05 a.m.
The Licensing Expo starting on Tuesday is the largest such event in the world, bringing 16,000 ... -
Kia Back To Rock At Vans June 17, 8:48 a.m.
Kia has a couple of cars it's pitching to younger people. What better place to do ... -
United Donates Miles To Make-A-Wish June 16, 11:17 p.m.
United Airlines is donating one million MileagePlus miles to Make-A-Wish. The donation, which is being made ...
Be the first to comment on "Propel Zero Launches Activity-Based Rewards "
Leave a Comment