PepsiCo’s Propel Zero is driving awareness and trial by offering rewards to fitness enthusiasts who log workouts on popular fitness apps such as MapMyRUN, Nexercise, LoloFit and Gym-Pact.
The program, through the Kiip mobile rewards network, “targets consumers when they’re most engaged, while providing an opportunity for our brand to reward them for being active,” said Jason Thalappillil, Director,-Digital Engagement, PepsiCo.
Propel Zero targets specific consumers who download the apps and complete workouts to receive free samples of the zero-calorie/nutrient-enhanced Propel Zero beverage mixes, reports MobileCommerceDaily.com.
The consumers see an offer on their devices and need to supply their email addresses (which puts them on the brand's database for future offers) to claim their prizes. They can also send the offer to a friend.