• by Wayne Friedman , Staff Writer, March 27, 2012

Due to its emotional attachment efforts, NewMediaMetrics has been able to accurately predict the ratings and ranking of all TV shows 80% of the time. No longer.

Gary Reisman, co-founder of NewMediaMetrics, said during the 4A's Transformation LA event, that last year the company couldn't keep up its performance level. He blames the array of new media platforms where to see TV shows -- Hulu, and the networks-owned video players. Emotional attachment needs to therefore be expanded.

"I'm a fan of big data," he says. "But now, in a complex marketplace, it's important to go back to fundamental emotional behaviors."