Ed Erhardt, president of global customer marketing and sales for ESPN says, in speaking at the 4A's Transformation LA event, there needs to be a lot more combined digital platform and TV deals.
"I don't want to do four digital deals; I want to do 150."
The big issue for Erhardt -- does TV own the digital space or does digital own the TV connected space? This upfront might tell the tale he says in the next couple of weeks. "We need scale."