Starbucks Learns You Can't Please Everyone
USA Today, Thursday, March 29, 2012 9:40 AM
Starbucks has the vegan community seeing red over what it recently began using to color its Strawberry Frappuccinos: beetles. That's beetles as in ground up cochineal beetles — mostly found in Mexico and South America.
The cochineal beetles are a common food coloring used widely throughout the food industry. A vegan website, ThisDishIsVeg.com, this month warned its readers that Strawberry Frappuccino was no longer vegan and now is using the beetles for coloring. Starbucks made the switch in January when it aggressively moved away from artificial ingredients.
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