WPP has acquired the assets of EffectiveUI, Inc. a user experience agency that designs and develops custom web, mobile, desktop and touch-enabled applications.
Founded in 2005, EffectiveUI is based in Denver, Colorado with an additional office in Rochester, New York and employs 100 people. Specializing in customer insight and user-centered design and development, EffectiveUI client have included American Automobile Association, American Greetings, Boeing, National Geographic, Navy Federal Credit Union, CenturyLink and TIAA-CREF. Inc. magazine has named EffectiveUI to its annual list of America's fastest growing private companies for three consecutive years.
EffectiveUI's unaudited revenues for the year ended 31 December 2011 were $20.8 million, with gross assets at the same date of $6 million.