January 25, 2023
Visible Technologies said Friday it will acquire Cymfony, a Kantar Media analytics company. Richard Pasewark, former president of Cymfony, will lead the combined companies to support clients in a variety of industries, including financial services, pharmaceutical, automotive, consumer products, retail, travel and hospitality, telecom, technology, and agencies. The companies did not release details or the price of the transaction.
Congratulations, Rich. This combination makes good sense for all parties and represents improved client capabilities and value, as well.
If you need sophisticated, technology-enabled US or international social media analytics and insight with or without high touch, this combo is the way to go.