• by Mark Walsh  @markfwal, April 11, 2012

Time Out New York has upgraded its digital platforms including a revamped Web site and new iPad and iPhone apps. The new e-commerce-enabled site allows users to buy theater tickets and book restaurant reservations as well as get daily discounts and deals through its “Offers and Experiences” section.

The new iPad app is designed to serve as a personalized recommendation engine, using technology from LikeCube, a semantic analysis company that Time Out acquired last year. It will also offer editorial critics’ picks across the arts, entertainment, food and other areas. MasterCard is launch sponsor for the iPad app.

The iPhone version provides arts, entertainment and venue information for both locals and visitors, and Time Out New York plans to introduce an Android app in the coming weeks.

The steps come in the wake of Oakley Capital Investments Ltd. acquiring majority ownership of the Time Group last May. Since then it has launched a new site for Time Out Paris, made more than 60 digital hire and pursued strategic acquisitions and partnerships to enhance its digital business.