Out to Launch

AcuraGulliver might want to remain in Lilliput and enjoy the chariot he’s received from the town’s tiny residents. The chariot is an Acura RDX, described as “big and powerful, yet nimble and compact.” While Gulliver is tied down, yearning to go home, the mayor of Lilliput unveils the RDX, which makes Gulliver rethink his long-term goals. See it here. In “Car Wash,” launching April 16, Gulliver chats with the mayor as residents wash the RDX. The hand wash is going to take some time, given the size of Lilliput residents. Watch it here. rp& created the campaign.

GoRVingRV trip! The Go RVing Coalition launched “Away,” consisting of three TV spots that encourage families to take charge of their vacations by setting the budget, itinerary and timetable of their trip by riding in an RV. In “Closer,” families are shown canoeing, roasting marshmallows, hiking and observing a family of deer. “Away is a place that’s closer than you think,” says the closing voiceover. Watch it here. “Comforts” shows a family bonding before, during and after a fishing trip. See it here. “Within Your Means” features a family parked on a beach, spending the day by the water. Watch it here. The Richards Group created the campaign.

 

InfinitiI wondered if the sparks of energy in this ad were neurons firing, colored dye moving through the bloodstream, or lightning. Apparently, it’s three different characteristics of lightning that form to create an ideal electric car: the Infiniti EMERG-E. “Blue Essence” brings blue, green and purple hues of lightning together to form the sleek EMERG-E. “Inspiration strikes,” closes the ad, seen here and created by TBWA ELSE. Polynoid produced the animation.

 

76When the weekend hits, seemingly normal accountants let their “Warrior Within” out in an ad for 76. Once 5 pm hits, an employee alerts his co-workers with the sound from a conch shell. Workers shed business attire for motorcycle gear, hockey and soccer uniforms and even a medieval knight outfit. Weekend warriors that use their 76 credit cards receive 5 cents off every gallon of gas used on weekend adventures. Watch the ad here, created by Venables Bell & Partners.

 

FirstBankThis guy is calm and cool as a cucumber. FirstBank launched a 30-second spot promoting its stress-free mortgages. In it, we meet a happy-go-lucky man who finds a note written in lipstick on a mirror: “I’ve left you for Ed.” Turns out, Ed is the man’s next-door neighbor, and a wedding is about to take place. He sees his wife in a wedding gown and tells her she looks fantastic; sees his daughter sitting in the front row, and the family dog leaving to join the new family. “When your mortgage is stress-free, everything is,“ says the voiceover at the end of the ad, seen here. TDA_Boulder created the campaign and handled the media buy.

GEDPepTalkDDB Chicago and the Ad Council created the “GED Pep Talk Center” to support The Dollar General Literacy Foundation, aimed at motivating those without a high school diploma to get started on the process. The ad stars 13 celebrities, each labeled with a different motivation level. Some give a gentle nudge while others give a kick in the pants. Gentle celebrities include Debra Jo Ruff, Jamie Lynn Sigler, DMC and Terry Crews, while intense motivators include Ron Perlman, Danny Trejo, The Miz and Jerry Stiller. Watch it here. The ad directs viewers to YourGED.org, where users can find and register for free GED classes.

 

IIntelntel launched a global campaign, dubbed “A New Era of Computing,” promoting its Ultrabook laptops by taking a walk through the past. “Desperado” pairs cowboys in a local saloon with archaic laptops that are so slow they should be put out of their misery. A newcomer moseys into the saloon, dressed in present-day attire and carrying a lightweight, fast Ultrabook. “I bet you think you’re pretty quick,” remarks one trigger-happy cowboy. A shootout is prevented when the modern-day man looks up from his computer. In reality, he’s not in a saloon but a coffee shop -- and his nemesis, named Jesse, is waiting for his coffee. “Suddenly, everything else seems old-fashioned,” closes the ad, seen here and created by Venables Bell & Partners.

 

ScottsThe Scotts lawn care company has a spokesman whose name is Scott and who’s Scottish. Scott is serious about lawn health and he uses the word “lollygagging,” so he can’t be all that bad. In “Battlefield,” Scott chides his neighbors for lollygagging in their backyard when dandelions are taking over. The easy solution is Scotts turfbuilder weed control. See it here. A neighbor begins his morning with the knowledge that his grass is starving. Scott the Scot teaches him how to feed his grass to strengthen it and prevent future problems. Watch it here. The Richards Group created the campaign.

 

BakeSpaceRandom iPad App of the week: BakeSpace.com launched Cookbook Café, a platform where users can create, market and sell their very own cookbook as an iPad App, as well as an ebook. Each author determines the price of his or her cookbook, ranging from free to $9.99. BakeSpace.com collects a commission when an author sells a book for profit or fundraising purposes. The commission covers all costs, including Apple's app store transaction fee and credit card processing fees. The app is available for free in the App Store.

Recommend (2) Print RSS
  • NEW! Pierce Brosnan Typecast As Action Hero In Kia Super Bowl Ad

    For the sixth consecutive year, Kia has returned to the Super Bowl, with an ad running in the third quarter. Promoting the 2016 Sorento CUV, "The Perfect Getaway" stars Pierce Brosnan as he meets with his agent to discuss a new role. Brosnan, known for his action films and role ...
  • Squarespace And Jeff Bridges Will Put You To Sleep, On Purpose, In Super Bowl Spot

    Squarespace and Jeff Bridges want you to have a good night's sleep. The company, which helps users create custom websites and online stores, released a pre-Super Bowl campaign full of teaser videos and a custom Jeff Bridges website. DreamingWithJeff.com is a pet project of the actor's, featuring a series of ...
  • Snoop Dogg And Gilbert Gottfried Star In EAT24's First Super Bowl Ad

    Think of EAT24's debut Super Bowl ad as an edgier version of Snickers' "You're not you when you're hungry." The ad stars Snoop Dogg and Gilbert Gottfried addressing the medical condition known as hangry, or when people get pissy when they're hungry. The ad will run in the first quarter ...
  • Coca-Cola Launches Online Videos Prior To Super Bowl -- First Stars Danica Patrick

    Coca-Cola's Super Bowl campaign focuses on making the Internet a positive experience rather than a forum where anyone can post negative comments about someone they may or may not know. The first video features Danica Patrick (who I bet we'll see in GoDaddy's big game ad) and her personal experience ...
  • Marshawn Lynch Says A Lot At Skittles' Super Bowl Media Day

    Marshawn Lynch spoke more at Skittles' version of Super Bowl Media Day than on the actual Super Bowl Media Day ("I'm here so I won't get fined"). Maybe if they placed some Skittles by his microphone, things would have turned out differently. The amusing video is part of Lynch's partnership ...
  • NEW! Kim Kardashian Pokes Fun At Herself, Laughs All The Way To The Bank, In T-Mobile Super Bowl Ad

    Love her or hate her, Kim Kardashian is laughing all the way to the bank at the end of the day. T-Mobile hired her for its Super Bowl ad campaign, where Kardashian plays a spokesperson for a mock PSA. I wonder what percentage of big game viewers would rather sit ...
  • NEW! Volvo's Super Bowl Campaign Uses Competing Automaker's SB Ads To Grab Attention, Save Millions

    You know how much automakers love advertising during the Super Bowl. Volvo is launching a campaign that's cheaper than a 30-second big-game ad, piggybacking off competing automakers that actually bought a Super Bowl ad. Volvo Interception lets game day viewers nominate someone deserving to receive a new Volvo XC60. Each ...
  • NEW! Dads Show #RealStrength In Dove Men + Care Super Bowl Spot

    Dads are parents, too, in a Super Bowl spot for Dove Men + Care. Created by The Marketing Arm, the spot shows dads doing everything a parent should do: be playful, supportive, a shoulder to cry on and there when their kids need them. It shows fathers playing with young ...
  • NEW! Strong Residents Aim To 'Settle It' In Skittles' Super Bowl Teaser

    The water in the town featured in Skittles' Super Bowl teaser spot must be contaminated with a heavy dose of vitamins, because every resident sports some big guns. When the clock strikes in town, each resident drops everything and heads outside. Men and women alike have biceps the size of ...
  • NEW! Danny Trejo Plays Marcia Brady In Snickers' Super Bowl Teaser Ad

    I wonder if the full ad will involve a football to the face? Too obvious? Snickers released a teaser video of its upcoming Super Bowl ad, airing in the first quarter of the big game. Continuing with the brand's "You're not you when you're hungry" theme, the ad takes place in ...
>> Out to Launch Archives