Short Code Provider SumoText Acquires g8wave Mobile From Phoenix Media
The Arkansas-based developer of shortcode applications for marketers and publishers SumoText has acquired the mobile marketing arm of Phoenix Media/Communications Group, g8wave Mobile. The g8wave group is based in Boston and was part of the media company that publishes The Boston Phoenix and operates the WFNX radio station and Stuff Magazine.
g8wave has been the mobile media and marketing group within Phoenix for over ten years. The company will continue its current work with clients, but will be able to move its agencies and brands to the SumoText platform to help them execute and measure mobile campaigns. SumoText provides services such as geo-fenced messaging, MMS message builders and a longstanding short-code platform. SumoText maintains over 40 short codes with 5,000 active keywords and locations. SumoText claims over 300 marketers, agencies, broadcasters and publishers as its clients, including Hershey’s, The National Guard, FitnessQuest and Boar’s Head.
Recent Mobile Marketing Daily Articles
-
Tween Girls Susceptible To Mobile Advertising May 24, 3:23 p.m.
What’s less surprising? New research showing that female tweens are highly susceptible to mobile advertising, or ... -
B&N Nook: Let's Try That Again May 6, 8:17 a.m.
Barnes & Noble is trying to come at the tablet market yet again this week with ... -
Robert Scoble Doesn't Want To Take His Google Glass Device Off...Ever April 29, 9:05 a.m.
Longtime industry analyst Robert Scoble has been giving his readers some unique insight and perspective on ... -
Smartphone Shipments Pass The Halfway Milestone April 26, 9:20 a.m.
While smartphone shipments and ownership in the U.S. achieved a majority penetration a while ago, the ... -
Twitter Does Stand-Up In New Comedy Central Project April 24, 9:08 a.m.
Mel Brooks on Twitter? The fabled 2000-year-old man will in fact get his own handle and ... -
Summly Built Into Updated Yahoo App April 23, 12:50 p.m.
Yahoo made a splash last month when it acquired Summly, the startup launched by U.K.-based 17-year-old ... -
ACLU Joins The Fight Against Android Fragmentation? April 22, 9 a.m.
Developers frustrated by the fragmented Android hardware terrain got an unlikely ally last week in the ... -
LinkedIn Launches Major Mobile App Upgrade, Leads With Content April 18, 9 a.m.
While Facebook and Twitter have been following the majority of their users as they migrate to ... -
Facebook Home Features Coming To iOS April 17, 8:21 a.m.
Facebook Home may not be coming to iOS, but some features of the software overlay for ... -
Google Adds Quick Links, Quick Views To Mobile Search Results April 17, 8:21 a.m.
In an effort to make mobile search results for users closer to the information they seek, ...
Be the first to comment on "Short Code Provider SumoText Acquires g8wave Mobile From Phoenix Media "
Leave a Comment