The Arkansas-based developer of shortcode applications for marketers and publishers SumoText has acquired the mobile marketing arm of Phoenix Media/Communications Group, g8wave Mobile. The g8wave group is based in Boston and was part of the media company that publishes The Boston Phoenix and operates the WFNX radio station and Stuff Magazine.
g8wave has been the mobile media and marketing group within Phoenix for over ten years. The company will continue its current work with clients, but will be able to move its agencies and brands to the SumoText platform to help them execute and measure mobile campaigns. SumoText provides services such as geo-fenced messaging, MMS message builders and a longstanding short-code platform. SumoText maintains over 40 short codes with 5,000 active keywords and locations. SumoText claims over 300 marketers, agencies, broadcasters and publishers as its clients, including Hershey’s, The National Guard, FitnessQuest and Boar’s Head.