Mike And Ike Split To Generate Renewed Interest
New York Times, Thursday, April 12, 2012 11 AM
The brand of chewy fruit-flavored candies will appear in packaging with either Mike or Ike crossed out. On the back of packages with Mike’s name crossed out, a message from Ike faults Mike for “spending way too much time on his music.” Packages with Ike’s name crossed out have a message from Mike faulting Ike for “spending way too much time on his graffiti art.” Both packages direct consumers to the brand’s Facebook page, where there are videos documenting the split. Billboards will appear in July.
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