TCM Builds Its Brand With Classic Film Festival
Perhaps no channel has done a better job of branding itself as a destination for a certain niche TV viewer than Turner Classic Movies, and this post discusses one of the network's biggest brand-building events: the third annual TCM Classic Film Fest, now beginning in Hollywood.
Robert Osborne, TCM prime-time host (whom we revere) is interviewed, explaining how his own, earlier film festival showed that an audience exists for live, big-screen showings of films also available for free on TV. (Especially, we might add, when screenings are preceded by an interview with a film's stars or director. We sigh for some of the upcoming events, like Joel Grey and Liza Minelli presenting "Cabaret.")