TCM Builds Its Brand With Classic Film Festival

Hit Fix, Thursday, April 12, 2012 3:23 PM
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Perhaps no channel has done a better job of branding itself as a destination for a certain niche TV viewer than Turner Classic Movies, and this post discusses one of the network's biggest brand-building events: the third annual TCM Classic Film Fest, now beginning in Hollywood.

Robert Osborne, TCM prime-time host (whom we revere) is interviewed, explaining how his own, earlier film festival  showed that an audience exists for live, big-screen showings of films also available for free on TV. (Especially, we might add, when screenings are preceded by an interview with a film's stars or director. We sigh for some of the upcoming events, like Joel Grey and Liza Minelli presenting "Cabaret.")

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