News Brief
Chipotle, Creative Artists Win GRANDY For Video
Apr 13, 2012, 10:18 AM
Chipotle Mexican Grill and CAA Marketing have won the 2012 GRANDY Award, honoring best creative work, for the animated short film "Back to the Start" at the International ANDY Awards.
Chipotle and CAA will donate the $50,000 prize that comes with the award to the Chipotle Cultivate Foundation.
The video, depicting a farmer's decision to return to more sustainable methods, appeared online in August 2011, ran in more than 10,000 movie theaters, and aired on TV during the 2012 Grammy Awards.
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