Facebook Buys Mobile Startup Tagtile

 

Continuing to enhance its mobile operations, Facebook has acquired Tagtile, a mobile-centric customer loyalty service started last fall. The company’s offering centers on a free hardware device for merchants that customers using the Tagtile app can tap at checkout with their smartphones to earn loyalty rewards on purchases.

According to a TechCrunch story last October, the company was testing its Tagtile Cube hardware with 35 merchants in San Francisco, New York and Florida. In a message posted to its today, Tagtile said Facebook was acquiring “substantially all of our assets.” It also stated the company would continue to operate normally for now, “but Tagtile as it exists today won’t be part of what we do at Facebook.”

The social networking giant confirmed the acquisition in a statement released Friday afternoon. "We’ve admired the [Tagtile] engineering team’s efforts for some time now and we’re excited to have them join Facebook,” it read in part.

That puts this acquisition in the category of other recent Facebook acquisitions like Gowalla or Beluga, where it's essentially acquiring engineering talent and technology, rather than an established business or brand it plans to build on. It also sets it apart from the company’s $1 billion purchase earlier this week of popular photo-sharing app Instagram, which will continue to operate as a standalone unit within Facebook.

Still, the Tagtile deal underscores Facebook’s ongoing expansion into the mobile space, with the focus this time on mobile shopping technology. It also comes on the same day Facebook Offers went live, allowing small businesses to send promotions directly to users’ news feeds. The new ad format provides a Get Offer link people can click on to redeem coupons online or offline from merchants they’re fans of on Facebook.

Financial terms of the Tagtile acquisition were not disclosed.

Tags: facebook, mobile
Recommend (1) Print RSS
  • Google Seeks Restraining Order Against Mississippi Attorney General

    Google on Friday asked a federal judge to prohibit Mississippi Attorney General Jim Hood from following through on a threat to sue the company for enabling Web users to access “illegal” content. Google also is asking for an injunction prohibiting Hood from enforcing a subpoena demanding information relating to outside ...
  • Deutsch L.A. Settles FTC Charges That Employees Posed As Consumers On Twitter

    Deutsch L.A. engaged in a deceptive practice with an ad campaign that involved asking employees to promote Sony's PlayStation Vita on Twitter, the Federal Trade Commission alleged in a complaint unveiled on Tuesday. The resulting Twitter posts, which ran in 2012 and carried the hashtag #gamechanger, allegedly didn't indicate they ...
  • Aereo Declares Bankruptcy

    Online video distributor Aereo, which suspended operations three days after its Supreme Court defeat in June, said on Friday that it filed for bankrputcy. CEO Chet Kanojia says in a post on the company's blog that the move “will permit Aereo to maximize the value of its business and assets ...
  • Tom Noble Moves From BMW Australia To Oversee Mini U.S.A. Marketing .

    Mini U.S.A. has tapped Tom Noble, a marketer at BMW Australia, as department head, Mini Brand Communications. Noble, who will handle all brand positioning duties for Mini in the U.S. at the company's U.S. headquarters in Woodcliff Lake, N.J., replaces Tom Salkowsky, who was shifted overseas to be department head, ...
  • Sources: Steve Shannon Out As Top Hyundai Motor America Marketer

    Sources close to the company say Steve Shannon, VP marketing, is departing Hyundai Motor America. No confirmation from HMA or Shannon just yet. The General Motors alumnus, who tied up his 25 years at GM as marketing chief at Cadillac, was hired by the Orange Country, CA-based marketer in 2011. ...
  • Appeals Court To Reconsider 'Innocence Of Muslims' Takedown Order

    The 9th Circuit Court of Appeals said today that it will reconsider whether to order Google to remove the clip 'Innoncence of Muslims' from YouTube. The court also said that the original opinion in the case, issued in February by a three-judge, won't serve as precedent within the 9th Circuit. ...
  • Obama Urges FCC To Classify Broadband As Utility

    In his strongest statement this year on net neutrality, President Barack Obama today urged the Federal Communications Commission to reclassify broadband service as a utility. Doing so would allow the FCC to impose the same kinds of common carrier rules that require telephone companies to put through all calls. “The ...
  • Nissan Taps Hatami To VP Sales, U.S.

    Nissan has named Derrick Hatami to VP, sales, for the U.S., reporting to Fred Diaz, senior vice president, Sales & Marketing and Parts & Service U.S.A. Effective Jan. 13, Hatami will lead the Nissan divisional sales and vehicle operations, light commercial vehicle and fleet functions. Hatami will be accountable for ...
  • Paul Edwards, Chevrolet's New VP Marketing

    Chevrolet has appointed Paul Edwards as new U.S. VP, Chevrolet marketing, replacing Chris Perry, who resigned last month. Edwards will report to Chevrolet Global Chief Marketing Officer Tim Mahoney, effective immediately. He has been executive director of General Motors’ Global Marketing since 2010, responsible for global media operations, agency management, ...
  • NASCAR Promotes Lynch To VP, Green Innovation

    NASCAR is promoting Dr. Michael Lynch to VP, green innovation. The elevation of his role from managing director to VP is meant to further NASCAR’s efforts to grow the sport’s green platform. As he has done over the past five years at NASCAR, Lynch will champion the adoption and implementation ...
>> Raw Archives