News Brief

NBC TV, Comcast Strike Ad Deal

NBC Owned Television Stations and Comcast Sports Group have teamed for a national ad sales partnership. NBC Owned Television Stations group will sell national advertising for four Comcast SportsNets, New England, Mid-Atlantic, Northwest and Philadelphia, reports B&C. The deal will begin in the next few months. It follows NBC's partnership with New England Cable News, also part of Comcast Sports Group.

Tags: advertising, tv
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