A Macy's Reality Makeover With TLC
Macy's is doubling down on its efforts in reality competition TV game with a business-oriented program on Discovery's TLC Channel.
Called "Macy's Million Dollar Makeover," this prime-time special offers promising business entrepreneurs a chance to start up businesses in Macy's retail stores in fashion, home and food areas.
Contestants, culled from thousands of Facebook applications, get 24 hours to work up a staging display and presentation for three big-name judges -- Tommy Hilfiger, Marcus Samuelsson and Martha Stewart. Each contestant has two minutes to pitch business plans.
The finals winner will take home $1 million. The one-hour special will air on TLC on Tuesday, April 17 at 7 p.m. EST. Macy's put the media/programming plan together with its agency, JWT.
Financial and media plan details of the deal were not disclosed.
Macy's is already involved in another reality competition effort, NBC's "Fashion Star," where wannabe designers vie to win the chance for their fashions to be sold at Saks Fifth Avenue, Macy's and H&M the day after each pre-recorded episode airs. Here, the fashion winner gets a total $6 million in orders for their designs from all three retailers.
Recent MediaDailyNews Articles
-
DPAA Taps Enhanced TV Ad Vet Frey As New Chief May 22, 8:08 a.m.
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of “enhanced ... -
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ... -
NDTV Challenges WPP, Tries To Revive Lawsuit In NY May 21, 4:26 p.m.
New Delhi Television is trying to revive its $1 billion lawsuit against Nielsen, WPP and a ... -
Horizon Taps Gambelli As Chief Investment Officer May 21, 4:18 p.m.
Former NBC senior advertising sales executive Marianne Gambelli has landed at Horizon Media as its executive ... -
Ad Council Raises Autism Awareness May 21, 3:41 p.m.
The Ad Council has partnered with Autism Speaks and two agencies, BBDONew York and LatinWorks, to ... -
CBS Scores Big Victory In 18-49 Demo May 21, 3:11 p.m.
Just two days before the finish of the TV season, CBS claims a major victory among ... -
TiVo Boosts Revs, Data Efforts May 21, 2:54 p.m.
TiVo made gains for its first-quarter revenue results with higher cable operator subscriptions.The time-shifting and technology ... -
Updated: Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move May 21, 8:07 a.m.
(Editor's Note: Posterscope denies it is backing ADstruc. A Clarification has been published here.) While ... -
Networks' Top Goal: Ad Dollars Trump Studio-Produced Shows May 21, 8:06 a.m.
With Netflix and Amazon writing hefty checks, it bears watching whether networks will increasingly pick up ...
Be the first to comment on "A Macy's Reality Makeover With TLC"
Leave a Comment