News Brief

Stars Tout Apple's IPhone

Apr 17, 2012, 5:30 PM
  • Comment
  • Recommend
Subscribe to Marketing Daily

Apple and AT&T are using some high powered talent to promote the latest iPhone (and Siri).

Actors Zoey Deschanel and Samuel L. Jackson are appearing in two new commercials using the iPhone’s voice control function. Deschanel (star of the Fox show “The New Girl”) checks the weather when the hears rain on the roof, postpones cleaning her house and orders take out tomato soup. Jackson, improbably, cooks a meal for “date night” using his iPhone to answer questions such as, “How many ounces in a cup?”

Siri, for her part, responds politely and effectively to every request.

Be the first to comment on "Stars Tout Apple's IPhone"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives