Picture someone leaning against a brick wall on the side of a fast-traveled highway. When Israeli-based Slikk CEO Feivi Arnstein described search as "a stagnant industry," the image became clear in my head. Search engines, if human, would passively watch technology zoom by. That's what motivated him to build a browser-based search engine.
Slikk allows users to click on links and open Web pages, rather than preview them. The engine, two years in the making, also enables users to open multiple views of a search query simultaneously, such as Images, News, Videos, and Blogs.
Tools allow users to toggle between open windows and scale the page to fit in the screen; and create links to Google, Yahoo, social sites -- or the user can create their own. The engine still runs into challenges, including not being able to open all Web pages such as Google+ in the browser.
Arnstein said that should change within a few weeks, giving searchers easy access to Google+ results, similar to those in Twitter or Facebook. Other changes are in the works as well.
Share any type of search results on Facebook or Twitter with ShareIt. Users also can add links to the navigation menu with MyLinks.
In query results, Slikk will serve up paid-search ads from Yahoo, which relies on an agreement with Microsoft adCenter. The ads will appear at the top of the page and the right side before the user opens a Web page from the search results. The revenue share model gives Slikk 75% of the profit from clicks, whereas Yahoo takes the remainder.
As traffic continues to rise, the browser-engine's percentage of revenue share continues to rise to about 95%, Arnstein said.
Slikk also signed an agreement with PriceGrabber, because Arnstein said the company will likely open a shopping stream service also. Think about the ability to see pages filled with merchandise that consumers can purchase from a Web browser.
The road map in the future also leads to developing bots that crawl and index the Internet rather than aggregate data from Google, Bing and other search engines, as well as social sites.
Interesting concept -- but gaining traffic will be the biggest challenge Slikk will face.