Looking At Cross-Channel Attribution And Data

by , Apr 23, 2012, 11:47 AM
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Janel Landis Laravie, Chacka Marketing founder, leads panelists Matt Ackley, Director of Media, Platforms, Google; Roger Barnette, President, IgnitionOne; Kevin Lee, Chairman and CEO, Didit; and Jim Yu,BrightEdge – through integrating marketing channels – cross-channel attribution. Limitations from what gathered from impressions. What we don't have access to and why we need them. Ackley said data isn't the problem. The problem is too much data. It clouds the picture enough, allowing people to poke holes in what supposedly is a measurable statistic.

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