Portable Intent Data From Search
43% of time is spent searching on sites other than Google, Yahoo, Bing and other traditional, according to James Green, CEO at Magnetic, which taps search data to target display ads. He said someone searching on Home Depot for a drill provides targeted intent - using that data expands keyword data targeting. Once you understand intent, it's portable, according to Robin Simkins, GM at Zenya. The topic at the MediaPost Search Insider Summit -- higher intent from searches on sites outside traditional search engines.