Fiat Launches Facebook Promotion
Fiat is taking its Abarth version of the 500 coupe to Facebook for a promotion in which fans are being urged to vote for one of five teams that will compete against each other in a performance
driving camp. The program also touts the camp itself, which is part of the Fiat Abarth purchase package, and which will be held in different locations around the country. By voting for their
favorite team in the contest, which runs through April 26, fans are also entered to attend one of the several Fiat 500 Abarth Driving Experiences.
The five teams each comprise a Facebook Fiat "fan," five automotive bloggers, five lifestyle bloggers and five pro drivers. The teams will compete for a variety of trips and prizes on behalf of other Fiat Facebook fans online, according to the company. The "Drive for the Fans" effort is at Facebook.com/FiatUSA. At that tab, consumers are supposed to choose a team they want to support, which also enters him or her for a chance to win a drive experience for themselves.