New Wheels For Hyundai Brass?
General Motors Co., the world's largest automaker, will begin selling the Chevrolet Corvette sports car in South Korea next month as the U.S. company seeks to expand sales in overseas markets. Given that the Corvette Coupe is an eight-cylinder, 430 horsepower muscle car, starting at 86.4 million won ($76,300), more than 50% higher than the car's sticker price in the U.S., it's not unreasonable to assume there will be some, um, auto executives driving the car around Seoul concealed by the Korean equivalent of a Groucho mask.
The coupe will be the ninth model under the Chevrolet brand to be introduced in Asia's fourth-largest automobile market since last year, when South Korea and the U.S. signed a free trade agreement. GM is looking overseas for growth as sales of the Corvette, the best-selling luxury sports car in the U.S., have slumped to about a third of levels five years earlier.