On a global scale, the movie industry is predicted to grow to $450 billion (US) by the end of 2005. Compare that to the DRTV industry, which is predicted to grow to $2 Trillion.
Another striking contrast arose in 2002 when marketers predicted an 18% increase in their media budgets for DRTV, which was expected to out-pace the hallmarks of the direct response industry (direct mail and telemarketing), by a wide margin. In fact, these areas would see a 7% drop in revenues. Marketers also predicted that conventional advertising budgets, such as TV, radio and print, would decline slightly due to shrinking ad budgets.
In the US, consumers spent 7% more of their money buying product they saw on TV than the previous year. This is a substantial growth considering it was a year in which the economy lagged behind 2001.
US DRTV sales growth continues
2001 | $126 Billion | 100 (Index) |
2002 | $135 Billion | 107% |
Global DRTV Industry vs. Motion Picture
Industry
DRTV INDUSTRY | $2 Trillion US (by 2004) |
MOTION PICTURE INDUSTRY | $450 Billion US (by 2005) |
Projected growth in advertising sectors
DRTV | 18% |
17 | |
ONLINE | 9 |
CONVENTIONAL TV | -1 |
-1 | |
RADIO | --2 |
DIRECTMAIL | -7 |
TELEMARKETING | -7 |
Find out more with this pdf file.