Guyardo Adds Addressable, Digital Ad Sales At DirecTV

Recent Raw Articles

• Report: Yahoo Formally Bids On Hulu  May 24, 3:38 p.m.

  Yahoo has submitted a formal bid to acquire Hulu, according to a Reuters report citing two ...

• Pandora Beats Q1 Revenue Estimate   May 23, 5:22 p.m.

  Online radio service Pandora on Thursday reported revenue rose 55% in the first quarter to $126 ...

• Digital Diva Bradford To Helm S.F. Chronicle  May 23, 4:41 p.m.

  Digital media sales vet Joanne Bradford Joins has joined Hearst's San Francisco Chronicle as president. She ...

• Y&R, 90 Years Young, Digitally Celebrates In Times Square Today  May 23, 1:03 p.m.

  A 90-year old ad agency is using some new-fangled technology to celebrate today in real time ...

• Opera Extends Ad Tools To Connected TV   May 22, 1:23 p.m.

  After tackling the desktop, and then mobile, Opera lately has been expanding into the emerging realm ...

• Former NBC Sales Chief Gambelli Succeeds Cohen As Horizon's Chief Investment Officer  May 21, 3:19 p.m.

  Former NBC sales chief Marianne Gambelli is joining Horizon Media as executive vice president-Chief Investment Officer, ...

• Fidelity Turns ATM Into Dance Machine  May 21, 2:27 p.m.

  Who says Fidelity isn’t fun? Speaking at OMMA Social, the investment firm’s digital marketing head Chris ...

• Outdoor Industry Launches 'Commercial Ratings' Initiative, Will Measure Eyes On Digital Ads  May 21, 10:36 a.m.

  The out-of-home media industry is poised to begin developing new research to develop "commercial ratings" for ...

• Yahoo Confirms Tumblr Acquisition For $1.1 Billion  May 20, 8:42 a.m.

  Yahoo on Monday confirmed it will buy blogging service Tumblr for $1.1 billion in cash. The ...

• Yahoo Adds Tweets To News Feed  May 16, 1:25 p.m.

  Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ...