Kutcher Pitches Popchips

New York Times, Thursday, May 3, 2012 10:07 AM
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Ashton Kutcher, the star of “Two and a Half Men,” is in ads for Popchips, in which he personifies different varieties of the product. He has been the brand’s “president of pop culture” in 2010.

During that time, he has done some brand work that included video clips that can be viewed on YouTube. The new ad campaign represents the first for Popchips in which he plays a central role. The campaign, with a budget estimated at $1.5 million, will include video, outdoor ads and social media sites like Facebook and YouTube

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