News Brief
Pepsi Inks Deal With Michael Jackson's Estate
May 3, 2012, 6:10 PM
PepsiCo's new global"Live For Now" marketing blitz will include creative using Michael Jackson's image, as a result of the company's new agreement with Jackson's estate.
The deal will enable the Pepsi brand to use Jackson's image for a TV ad, special-edition cans, and chances to download remixes of some of his most famous songs, according to the Wall Street Journal, which reports that specific marketing efforts will vary by country.
Pepsi first partnered with Jackson in the mid-1980's, producing commercials that remain among the most-watched. (Jackson was injured by a burning accident during the shoot of one of those commercials.)
The Jackson marketing efforts will be among many, including a TV spot featuring hip-hop star Nicki Minaj.
Recent Marketing Daily Articles
-
Voss Water In Socially Driven Summer Campaign June 19, 3:27 p.m.
Voss Water has launched a social-plus-retail summer campaign designed to engage consumers and strengthen relations with ... -
Chevy Back With MOFILM For Oscars June 19, 3:22 p.m.
Chevrolet has tied a five-year knot with the Oscars, with attention on independent filmmakers. Chevrolet’s theme ... -
Nissan Opens Door To Versa Launch June 19, 2:18 p.m.
Nissan’s new Versa Note is a "A Door to More" in the automaker’s campaign for the ... -
Saks Fifth Avenue Rolling Out New Campaign June 19, 11:12 a.m.
Saks Fifth Avenue is debuting a new marketing campaign, which it hopes will sell shoppers on ... -
JetBlue, Marriott Top Their Industries June 19, 12:23 a.m.
Just as the summer travel season heats up, the American Customer Satisfaction Index (ACSI) has released ... -
Evian Launches Wimbledon 'Wiggle' Social Effort June 18, 5:20 p.m.
<Evian -- no slouch at driving buzz during the Wimbledon tournament -- has come up with ... -
GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift June 18, 3:56 p.m.
Net sales growth rates for consumer packaged goods (CPG) companies slowed last year amid challenges including ... -
Industry Is Expanding In Advertising, Social June 18, 12:29 p.m.
Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the ... -
Chevrolet's Fleck Talks Northeast Strategy June 18, 9:23 a.m.
Bill Fleck, Chevy's Northeast regional marketing manager, has a lot of work to keep him up ... -
Affluence Not Just For Affluent June 18, 8:58 a.m.
For affluent consumers, traditional media is still the way to go, per the latest monthly study ...
Be the first to comment on "Pepsi Inks Deal With Michael Jackson's Estate "
Leave a Comment