Around the Net
Internet Now 'Rule Rather Than The Exception'
- Digital Spy , Monday, May 7, 2012 9:40 AM
Participation on the internet is now the "rule rather than the exception" as 77% of the UK online population is active in some way, according to a new BBC report. The traditional model for online interaction has been 1/9/90% - indicating that 1% of people are the 'creators', 9% are the 'editors', and 90% of web users are just passive consumers of content. However, the BBC's report said that the "number of people participating online is significantly higher than 10%".
