Toyota Launches RAV4 Electric
Toyota is charging into the electric vehicle market. Barely two months after beginning sales of its first plug-in hybrid the Japanese giant has officially launched the new RAV4-EV, a fully-electric version of its popular “cute-ute.”
Priced at $49,800 — before a $7,500 federal tax credit – the RAV4-EV will be used by the Japanese maker to test market interest in battery-electric propulsion, which got off to a slow start in 2011. Significantly, the battery-powered ute was developed as part of an unusual alliance between Toyota and California electric vehicle start-up Tesla Motors.