Apple Has Mobile Advertisers Scrambling
San Francisco Chronicle, Thursday, May 10, 2012 9:21 AM
Mobile advertisers are working around a new Apple policy that makes it harder to track user activity on iPhones and iPads, in what some see as clear consumer privacy violations. Last summer, Apple began phasing out developer access to unique device identifiers (UDID), numbers on devices that many companies had used like tracking cookies in Internet browsers, enabling them to monitor activity from app to app and target ads accordingly.
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