A&P Launches New Ad Campaign

by , May 10, 2012, 4:20 PM
  • Comment
  • Recommend
Subscribe to Marketing:Sports

The Great Atlantic & Pacific Tea Company is rolling out a new advertising campaign starring president and CEO Sam Martin, who walks through the stores explaining the improvements the chain is making as a result of its turnaround efforts. Themed “shopping just got a whole lot better,” it marks the first time A&P will use one marketing effort for all its brands, including A&P, The Food Emporium, Pathmark, Superfresh and Waldbaum’s. Digital components started last month; TV is launching now, with 30-second spots running in New York and Philadelphia, as well as on such stations as HGTV, E!, The Food Network, Lifetime and TNT.

Be the first to comment on " A&P Launches New Ad Campaign "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing:Sports Articles

» Marketing:Sports Archives