A&P Launches New Ad Campaign
The Great Atlantic & Pacific Tea Company is rolling out a new advertising campaign starring president and CEO Sam Martin, who walks through the stores explaining the improvements the chain is making as a result of its turnaround efforts. Themed “shopping just got a whole lot better,” it marks the first time A&P will use one marketing effort for all its brands, including A&P, The Food Emporium, Pathmark, Superfresh and Waldbaum’s. Digital components started last month; TV is launching now, with 30-second spots running in New York and Philadelphia, as well as on such stations as HGTV, E!, The Food Network, Lifetime and TNT.
SARAH MAHONEY
Sarah Mahoney covers the retail industry for MediaPost's "Marketing Daily." She also is a contributing editor for "Parents" and "Prevention." Her work appears regularly in such publications as "AARP The Magazine," "Family Circle" and "Good Housekeeping."
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