• The Reality Behind Daily Fantasy Sports
    It's an imaginary game that requires real-world skills. The game is Fantasy Sports. And with 41 million players, this game of pretend has dramatically changed the way that real-life sports are consumed. The Next Big Thing in the fantasy sports league world is powered by tech and is already on a meteoric rise, with pro leagues and players alike taking notice.
  • Requiem For A 'Light Weight'
    I'm too young to remember the movie "Requiem for a Heavyweight," but there was always something poetic about a title that conjures up images of last respects for a once-revered, but long-forgotten titan of the boxing ring. I'd venture to say that the assassination of the University of Alabama at Birmingham football program, last week, failed to register on the radar of many folks outside of a 50-mile radius of the Five Points neighborhood. But it surfaces a number of emotions, concerns and sports marketing lessons for me.
  • Is FIFA Damaged Goods For Sponsors Of The Beautiful Game?
    It has been an ugly year for sports governing bodies.
  • Legalized Sports Gambling? A Sure Bet
    Last month, NBA Commissioner Adam Silver added a new job title - "New York Times" columnist - to his already impressive resume. In a surprising move, and perhaps a stroke of PR genius, the association's newest leader penned an op-ed in support of the federal legalization of sports gambling. The piece marked Silver as the first commissioner of the major four American sports to publicly support the legalization of sports gambling. It also furthered his case as the most forward-thinking leader in sports.
  • Brands, Athletes, Charities Put Their Cards On The (Ping-Pong) Table
    When Clayton Kershaw of the Los Angeles Dodgers this month became the first National League player since Bob Gibson in 1968 to be named both the Cy Young and MVP winner in the same season, one of the ways he celebrated was to play Ping-Pong with his friends.
  • Is Gaming A Professional Sport? The Numbers Don't Lie
    DotA, League of Legends and StarCraft II are not athletic endeavors typically discussed alongside hockey, baseball and soccer in conversations about professional sports; however, growing interest in Electronic Sports (a.k.a., eSports or professional, competitive video gaming) is starting to shift popular notions of what it means to be a pro athlete playing on a multimillion-dollar team.
  • Second Screen? No. Let's Talk Companions ...
    Anyone working in sports would say that they are fortunate to do so. We get access to unbelievable experiences, perks and often get the opportunity to meet childhood heroes. But one of the things I find most exciting is that we have the freedom and the opportunity to innovate and look at new ways of delivering content and experiences to fans.
  • 'Chevy Guy's 15 Minutes of Fame Should Teach Us Some 'Stuff' About Good Sports Marketing
    Quick quiz, sports marketers ... in the two weeks that have now elapsed since World Series game seven, do you remember Rikk Wilde, aka "Chevy Guy?"
  • Adapt Or Die
    In the business world, if you don't change faster than the pace of external change, your business will cease to exist. Or as Brad Pitt's character in the movie "Moneyball" put it, "Adapt or die."
  • Is Rugby The New Soccer For U.S. Fans, Marketers?
    On TV, "Orange is the New Black." In the U.S., rugby may be the new soccer.
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