Every year marketers look for the next big, untapped frontier of opportunity. We want to introduce our brand to a group of people large enough and passionate enough to buy our products before our competitors get there first.
The big sports media story for 2016 has been the decline in TV ratings for the NFL. They will likely pick up over the remainder of the season, but it is clear that there is something going on with America's football watching habits. There are no shortages of theories why the game seems to have lost some appeal.
If you want to build a successful career that crosses many lines and encompasses demographics across the board, it should be rock solid, as in Dwayne "The Rock" Johnson.
If as the saying goes, "There's no crying in baseball," shouldn't we hold athletes from all sports to the same standard? Only, I want to take this mantra one step further-to social media.
This being election day, I am going to resist the urge for political commentary, and strive to provide a needed diversion. In fact, the only political connection to today's posting will be a couple of interesting statistics about the Ivy League, from which one-third of all United States Presidents including the past four, and both of the major party candidates in today's Presidential contest hold a degree. And while Ivy League graduate success as professional athletes has paled in comparison to that of other major conferences, I couldn't help but chuckle when Chicago Cubs outfielder Dexter Fowler, asked last week ...
It's hard to believe, but it has already been two decades since Tiger Woods took the sporting world by storm. As a young phenom, Tiger didn't just enter the game of golf - he took control of it - and singlehandedly elevated the popularity of the sport. He smashed through barriers and record books alike and brought an athletic approach to the game that would go on to change the way an entire generation thought about training for competitive golf.
Even as Turner Sports embarks this week on its coverage of the 2016-17 NBA season, it is expanding its role in eSports and, in particular, with the eLeague, which it launched earlier this year in partnership with global sports and entertainment management firm WME | IMG.
Remember a simpler time when jerseys were just jerseys, not Pinterest boards for big-money brands to pin their logos? It seems that time is quickly passing us by.
A mentor and former boss once framed a wonderful metaphor in urging me and others in our organization to strive for greatness. He spoke of creating "two percent moments." It's something that all sports marketers should think about in designing the most impactful activations and touch points, but, as I'll elaborate on, only if done in a pragmatic and customer-centric way.
It's been an uncharacteristically rough couple years for the NFL. While the game's popularity has surged ever higher year over year since the very first Super Bowl - and investments from sponsors and broadcasters have surged accordingly, the last half decade has told a different story off the field. The 24-hour news cycle has been largely unkind to "The Shield."