• NFL Gets Tech Boosts From Microsoft
    During the Aug. 3 broadcast of the pre-season opener game between the Buffalo Bills and New York Giants, players and coaching staff could be seen holding and using Microsoft Surface 2 tablets on the sidelines. But these players and coaches weren't merely futzing with tablets for fun or instagramming selfies during their downtime. Instead, the debut of Microsoft tablets in a real NFL game marked the kickoff of the reported $400 million, five-year partnership between the National Football League and Microsoft to help stadiums upgrade their on-field technologies and enhance fan experiences.
  • Properties And Brands Need To Know 'The Story'
    I've used this forum, in the past, to draw analogies between sports properties and exclusive and coveted communities that sponsors seek to become a part of. As one who runs a sports marketing research firm, my colleagues and I often play a key role in helping our property clients to better position that community as one that fits the marketing objectives for prospective partners. For the potential sponsors themselves, our work often centers around better understanding the behaviors, need states and interactions of consumers within those communities so as to guide brands towards better inserting their message into that space, ...
  • The Fantasy About Growing A Sport In The U.S.
    While football, at all levels, is too far entrenched in the culture of American sports for anyone to reasonably isolate individual causes for the NFL's astronomical growth, it's no secret that fantasy football has been instrumental in turning casual fans into avid ones - and moreover, avid fans into rabid ones.
  • College Bowl Naming Rights Grow One Bit(coin) At A Time
    Much like the Internet, cell phones and "Keeping Up with the Kardashians," the newer generation of college football fans would be hard pressed to remember a time when college football bowl games did not come with naming rights deals.
  • When Losing Is Winning
    Now that the 2014 Fdration Internationale de Football Association (FIFA) World Cup is all but a fading memory, worldwide soccer fans will have to wait another four years to get their next global ftbol fix when World Cup 2018 opens in St. Petersburg, Russia. While this year's World Cup host country may still be licking its wounds following a brutal loss in the semifinals to Germany, which ultimately beat out Argentina for this year's title, there's still much for Brazil to celebrate. In fact, many of this year's World Cup "losers" may turn out to be winners after all.
  • Slow Ticket Sales? Here's The Real Reason Why
    Growing and maintaining fan attendance and consumer participation in sports seems to always be on top of sports marketers' list of top concerns and priorities, and it should be. We live in an age where the proliferation of leisure time choices has grown exponentially.
  • A Hot Summer For The NBA And NHL
    In 1994, Sports Illustrated published an issue entitled "Why the NHL is Hot and the NBA is Not." The issue and its cover are one of the most memorable, because of how it accurately captured the momentum of two different sports. Last month, Sports Illustrated decided to bring the cover back, this time proclaiming that both the NHL and the NBA were "hot," and they certainly weren't wrong.
  • Delta, United Airlines Find How Twitter Can Be Bitter, Swift In Sports
    Delta Airlines has some 690,000 followers on its Twitter account, United Airlines has nearly 460,000, and it must have seemed that most of them were actively tweeting about the carriers in not-so-friendly terms over the past week.
  • Playing To Win: Connected Objects And Sports
    As digital trends go, wearable, connected objects and the so-called Internet of Things (IoT) appear to be reaching maximum volume 11 on the hype scale these days. The promise of a world where everything is somehow tethered to the Internet-thus controllable via any and all connected devices-has a certain Utopian appeal, for sure, but the reality is somewhat more mixed. While some reports indicate a steady and rapid rise in IoT technologies over the next decade or so, that unabashed enthusiasm increasingly has been tempered by more skeptical points of view.
  • For Father's Day, I Want The Mass Media to Stop Bashing Golf
    Total upfront disclosure ... the golf industry has been an important component of my livelihood for nearly three decades, so forgive me if I get a little defensive about a sport that my firm and I have studied extensively and that I have enjoyed as a participant and fan for even longer than that.
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